BYBI Beauty
Marketing Strategy Breakdown

Logo of
BYBI Beauty
An overview of
BYBI Beauty
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

BYBI Beauty
Ecommerce Marketing Strategy

Interested to gather some elements regarding BYBI Beauty ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help BYBI Beauty improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 100.0% of their emails - the main ones they use are 💭 🍓 🌸 ✨ 🌎.

On Panoramata, we gather and analyze the entire BYBI Beauty email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Welcome to our world with 20% off 🌎 ✨' and 'What you don't know about BYBI 💭'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://bybi.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

BYBI Beauty
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
37.0
characters

What about

BYBI Beauty

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1177.87
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

BYBI Beauty

 gets a score of

-3.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

you - don't - know - about - Welcome - get

Emoji use in subject lines

100.0
% of subject lines have emojis

Most popular emojis

💭 - 🍓 - 🌸 - ✨ - 🌎

💭 - 🍓 - 🌸 - ✨ - 🌎

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Your subject line could also be the space to showcase your values. They're actually doing it by featuring some environmental emojis, such as ♻️, 🌳, 🌿 or 🍃.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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BYBI Beauty

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Featured Email Marketing Assets from

BYBI Beauty

Welcome to our world with 20% off  🌎 ✨

Welcome to our world with 20% off 🌎 ✨

Email from

BYBI Beauty

What you don't know about BYBI 💭

What you don't know about BYBI 💭

Email from

BYBI Beauty

Email from

BYBI Beauty

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Featured Ads and Paid Media Examples from

BYBI Beauty

BYBI Beauty
BYBI Beauty

Discover pro-planet beauty. Here to deliver you healthy, happy glowing skin. ✨We create effective, plant powered skincare from superfood ingredients to deliver potent and powerful skin results. Rich in vitamins and antioxidants; everything your skin needs to stay healthy and strong.

Strawberry Booster / Every Day Vegan Facial Oil

Strawberry Booster / Every Day Vegan Facial Oil

Feed Ad from

BYBI Beauty

BYBI Beauty
BYBI Beauty

Discover pro-planet beauty. Here to deliver you healthy, happy glowing skin. ✨We create effective, plant powered skincare from superfood ingredients to deliver potent and powerful skin results. Rich in vitamins and antioxidants; everything your skin needs to stay healthy and strong.

Babe Balm Bronze / Highlighting Bronzing Beauty Balm

Babe Balm Bronze / Highlighting Bronzing Beauty Balm

Feed Ad from

BYBI Beauty

BYBI Beauty
BYBI Beauty

Discover pro-planet beauty. Here to deliver you healthy, happy glowing skin. ✨We create effective, plant powered skincare from superfood ingredients to deliver potent and powerful skin results. Rich in vitamins and antioxidants; everything your skin needs to stay healthy and strong.

Babe Balm / Multipurpose Vegan Beauty Balm

Babe Balm / Multipurpose Vegan Beauty Balm

Feed Ad from

BYBI Beauty

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://bybi.com/

Domain Rating

50
This is the overall metric that matters most, as it sets
BYBI Beauty
domain SEO authority.

It shows the power of
BYBI Beauty
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://bybi.com/
, as their domain authority is
50
, their score can be considered under average.

Here, for
https://bybi.com/
, as their domain authority is
50
, their score can be considered average.

Here, for
https://bybi.com/
, as their domain authority is
50
, their score can be considered pretty good! 🙌

Here, for
https://bybi.com/
, as their domain authority is
50
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

7562
One of the most important metrics for
BYBI Beauty
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2258
) and their Domain Rating.

Total Keywords

2258
Why does this matter for
BYBI Beauty
SEO strategy? 

This is the total number of keywords where 
BYBI Beauty
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1026
The total number of domain who have a link to  
BYBI Beauty
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

7441
What's a backlink? A link from another domain that redirect to  
BYBI Beauty
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

7436

Backlinks NoFollow

3652

Backlinks Redirect

3

Backlinks Images

2236

Backlinks Frame

0

Backlinks Form

2

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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