C.P. Company
Marketing Strategy Breakdown

Logo of
C.P. Company
An overview of
C.P. Company
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Mailchimp
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

C.P. Company
Ecommerce Marketing Strategy

Interested to gather some elements regarding C.P. Company ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 24 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the C.P. Company team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

We display here a overview of C.P. Company email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'SS022 Special Treatment' and 'SS022 Beachwear Collection'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 40 on https://www.cpcompany.co.uk/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

C.P. Company
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
24.0
characters

What about

C.P. Company

then?

With their average of

24

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

702.42
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

C.P. Company

 gets a score of

-3.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

Tracery - Utility - Special - SS022 - collection - Treatment

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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C.P. Company

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Featured Email Marketing Assets from

C.P. Company

SS022 Special Treatment

SS022 Special Treatment

Email from

C.P. Company

SS022 Beachwear Collection

SS022 Beachwear Collection

Email from

C.P. Company

SS22 CR-L

SS22 CR-L

Email from

C.P. Company

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Featured Ads and Paid Media Examples from

C.P. Company

C.P. Company
C.P. Company

Become part of the C.P. Company family too and discover exclusive experiences and services.

The Brotherhood – Loyalty Program

The Brotherhood – Loyalty Program

Feed Ad from

C.P. Company

C.P. Company
C.P. Company

Become part of the C.P. Company family too and discover exclusive experiences and services.

The Brotherhood – Loyalty Program

The Brotherhood – Loyalty Program

Feed Ad from

C.P. Company

C.P. Company
C.P. Company

Become part of the C.P. Company family too and discover exclusive experiences and services.

The Brotherhood – Loyalty Program

The Brotherhood – Loyalty Program

Feed Ad from

C.P. Company

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.cpcompany.co.uk/

Domain Rating

40
This is the overall metric that matters most, as it sets
C.P. Company
domain SEO authority.

It shows the power of
C.P. Company
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.cpcompany.co.uk/
, as their domain authority is
40
, their score can be considered under average.

Here, for
https://www.cpcompany.co.uk/
, as their domain authority is
40
, their score can be considered average.

Here, for
https://www.cpcompany.co.uk/
, as their domain authority is
40
, their score can be considered pretty good! 🙌

Here, for
https://www.cpcompany.co.uk/
, as their domain authority is
40
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

132260
One of the most important metrics for
C.P. Company
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
6317
) and their Domain Rating.

Total Keywords

6317
Why does this matter for
C.P. Company
SEO strategy? 

This is the total number of keywords where 
C.P. Company
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
C.P. Company
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

31589
What's a backlink? A link from another domain that redirect to  
C.P. Company
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

31578

Backlinks NoFollow

1431

Backlinks Redirect

11

Backlinks Images

661

Backlinks Frame

0

Backlinks Form

0

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brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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