Cervélo
Marketing Strategy Breakdown

Logo of
Cervélo
An overview of
Cervélo
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Hubspot
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Lifestyle
ecommerce industry.

Cervélo
Ecommerce Marketing Strategy

Interested to gather some elements regarding Cervélo ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 48 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Hubspot (yeah, who knew Hubspot was trying to enter ecommerce? Well, they have solutions with integrations to Shopify, so you can use their well known CRM).

Fun fact - they're using emojis in 54.55% of their emails - the main ones they use are 🏆 🔵 🔴 🇱 🇳 🇪.

On Panoramata, we gather and analyze the entire Cervélo email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'ICYMI - Race to the sun🏆 gravel fun and what's to come' and 'ICYMI - The hell that was Paris-Roubaix'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://www.cervelo.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

Cervélo
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
48.0
characters

What about

Cervélo

then?

With their average of

48

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

5832.79
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Cervélo

 gets a score of

-4.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Hubspot

Most common words

more - ICYMI - - - World - ICYMI - -

Emoji use in subject lines

54.55
% of subject lines have emojis

Most popular emojis

🏆 - 🔵 - 🔴 - 🇱 - 🇳 - 🇪

🏆 - 🔵 - 🔴 - 🇱 - 🇳 - 🇪

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Cervélo

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Featured Email Marketing Assets from

Cervélo

ICYMI - Race to the sun🏆 gravel fun and what's to come

ICYMI - Race to the sun🏆 gravel fun and what's to come

Email from

Cervélo

ICYMI - The hell that was Paris-Roubaix

ICYMI - The hell that was Paris-Roubaix

Email from

Cervélo

ICYMI - The Giro so far 🔵 Grinduro California 🏆 and Lost & Found

ICYMI - The Giro so far 🔵 Grinduro California 🏆 and Lost & Found

Email from

Cervélo

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Featured Ads and Paid Media Examples from

Cervélo

Cervélo
Cervélo

Feed Ad from

Cervélo

Cervélo
Cervélo

Feed Ad from

Cervélo

Cervélo
Cervélo

Feed Ad from

Cervélo

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.cervelo.com/

Domain Rating

70
This is the overall metric that matters most, as it sets
Cervélo
domain SEO authority.

It shows the power of
Cervélo
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.cervelo.com/
, as their domain authority is
70
, their score can be considered under average.

Here, for
https://www.cervelo.com/
, as their domain authority is
70
, their score can be considered average.

Here, for
https://www.cervelo.com/
, as their domain authority is
70
, their score can be considered pretty good! 🙌

Here, for
https://www.cervelo.com/
, as their domain authority is
70
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

154596
One of the most important metrics for
Cervélo
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
23865
) and their Domain Rating.

Total Keywords

23865
Why does this matter for
Cervélo
SEO strategy? 

This is the total number of keywords where 
Cervélo
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

4184
The total number of domain who have a link to  
Cervélo
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

16483971
What's a backlink? A link from another domain that redirect to  
Cervélo
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

16483886

Backlinks NoFollow

15037277

Backlinks Redirect

75

Backlinks Images

472913

Backlinks Frame

7

Backlinks Form

3

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Softwares and Marketing eCommerce Stack

Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Magento 2

Magento 2

Magento ecommerce solution version 2 rewrite.

shop

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Magento

Magento

Hosted and self hosted eCommerce CMS system. Owned by Adobe.

shop

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