Christ

Marketing Strategy Breakdown

Logo of
Christ
An overview of
Christ
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Jewelry
ecommerce industry.

Christ

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Christ? You're in the right place!

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,7 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

Fun fact - they're using emojis in 7.14% of their emails - the main ones they use are 🎉 💕.

On Panoramata, we gather and analyze the entire Christ email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, two of them were '20 % Rabatt auf Highlights vieler Top-Marken' and 'Nur noch bis morgen: -20 % auf Uhren & Schmuckstücke'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 66 on https://www.christ.de/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

Christ

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
41.0
characters

What about

Christ

then?

With their average of

41

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4919.72
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Christ

 gets a score of

-3.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

ßungsrabatt - Letzter - Aufruf: - 20 - Aktion - jetzt

Emoji use in subject lines

7.14
% of subject lines have emojis

Most popular emojis

🎉 - 💕

🎉 - 💕

Let's take a moment to review their emoji use. First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Christ

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Featured Email Marketing Assets from

Christ

20 % Rabatt auf Highlights vieler Top-Marken

20 % Rabatt auf Highlights vieler Top-Marken

Email from

Christ

Nur noch bis morgen: -20 % auf Uhren & Schmuckstücke

Nur noch bis morgen: -20 % auf Uhren & Schmuckstücke

Email from

Christ

We ♡ Armcandy!

We ♡ Armcandy!

Email from

Christ

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Featured Ads and Paid Media Examples from

Christ

Christ
Christ

Unsere Empfehlungen für dich – entdecke eine Vielfalt an Uhren und Schmuck online auf CHRIST.de

Hirsch Uhrenarmband Leder 12302600116

Hirsch Uhrenarmband Leder 12302600116

Feed Ad from

Christ

Christ
Christ

Unsere Topseller des letzten Monats - vielleicht auch etwas für dich dabei? Stöbere jetzt in unserem Online-Shop.

Hugo Boss Chronograph 1513869

Hugo Boss Chronograph 1513869

Feed Ad from

Christ

Christ
Christ

Unsere Topseller des letzten Monats - vielleicht auch etwas für dich dabei? Stöbere jetzt in unserem Online-Shop.

Tommy Hilfiger Damenuhr 1782069

Tommy Hilfiger Damenuhr 1782069

Feed Ad from

Christ

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.christ.de/

Domain Rating

66
This is the overall metric that matters most, as it sets
Christ
domain SEO authority.

It shows the power of
Christ
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.christ.de/
, as their domain authority is
66
, their score can be considered under average.

Here, for
https://www.christ.de/
, as their domain authority is
66
, their score can be considered average.

Here, for
https://www.christ.de/
, as their domain authority is
66
, their score can be considered pretty good! 🙌

Here, for
https://www.christ.de/
, as their domain authority is
66
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1630498
One of the most important metrics for
Christ
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
92551
) and their Domain Rating.

Total Keywords

92551
Why does this matter for
Christ
SEO strategy? 

This is the total number of keywords where 
Christ
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2971
The total number of domain who have a link to  
Christ
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

91718
What's a backlink? A link from another domain that redirect to  
Christ
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

91622

Backlinks NoFollow

57536

Backlinks Redirect

75

Backlinks Images

3863

Backlinks Frame

7

Backlinks Form

12

Next live session: How To Prepare Your Marketing for Christmas & New Year

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