Clare Paint
Marketing Strategy Breakdown

Logo of
Clare Paint

Discover the best place to buy paint. Order online and get premium, zero VOC paint, curated colors, peel & stick paint samples and painting supplies, delivered.

An overview of
Clare Paint
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Home
ecommerce industry.

Clare Paint
Ecommerce Marketing Strategy

You can access here some of the data we collect on Clare Paint ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Clare Paint could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 40.0% of their emails - the main ones they use are 🎨 ✨ 👏 🎄 🏆 💖.

We display here a overview of Clare Paint email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'This beautiful blue feels just like summer' and 'This beautiful blue feels just like summer'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://www.clare.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

Clare Paint
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

Clare Paint

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1517.84
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Clare Paint

 gets a score of

-2.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Instagram - Ready - to - get - $5 - you

Emoji use in subject lines

40.0
% of subject lines have emojis

Most popular emojis

🎨 - ✨ - 👏 - 🎄 - 🏆 - 💖

🎨 - ✨ - 👏 - 🎄 - 🏆 - 💖

Fun emoji take, right? What does that mean for their digital marketing strategy? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Clare Paint

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Featured Email Marketing Assets from

Clare Paint

This beautiful blue feels just like summer

This beautiful blue feels just like summer

Email from

Clare Paint

This beautiful blue feels just like summer

This beautiful blue feels just like summer

Email from

Clare Paint

The colors of the Pride flag explained! 🏳️‍🌈

The colors of the Pride flag explained! 🏳️‍🌈

Email from

Clare Paint

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Featured Ads and Paid Media Examples from

Clare Paint

Clare Paint
Clare Paint

Feed Ad from

Clare Paint

Clare Paint
Clare Paint

Feed Ad from

Clare Paint

Clare Paint
Clare Paint

Feed Ad from

Clare Paint

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.clare.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
Clare Paint
domain SEO authority.

It shows the power of
Clare Paint
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.clare.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://www.clare.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://www.clare.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://www.clare.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

27475
One of the most important metrics for
Clare Paint
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
30339
) and their Domain Rating.

Total Keywords

30339
Why does this matter for
Clare Paint
SEO strategy? 

This is the total number of keywords where 
Clare Paint
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1028
The total number of domain who have a link to  
Clare Paint
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

50894
What's a backlink? A link from another domain that redirect to  
Clare Paint
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

50696

Backlinks NoFollow

10287

Backlinks Redirect

148

Backlinks Images

11118

Backlinks Frame

48

Backlinks Form

0

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Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

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Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

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We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

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Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

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Customer Support and Helpdesk

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Conjured Referrals

Conjured Referrals

Service enables "Refer-A-Friend" style referral programs for eCommerce sites.

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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HulkApps FormBuilder

HulkApps FormBuilder

Tool for creating contact forms in Shopify.

shop

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HulkApps

HulkApps

Shopify apps builder.

shop

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

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Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

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QuadPay

QuadPay

Buy now pay later system - now owned by ZipPay.

payment

More details →
Shopify Conversions

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This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Smile IO

Smile IO

Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.

widgets

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Smile.io for Shopify

Smile.io for Shopify

Points, VIP reward program plugin for Shopify.

shop

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WisePops

WisePops

Pop up platform to help increase conversion.

widgets

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, all in one"
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, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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"
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on competitors"
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"
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