Cometeer
Marketing Strategy Breakdown

Logo of
Cometeer
An overview of
Cometeer
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Beverage
ecommerce industry.

Cometeer
Ecommerce Marketing Strategy

There’s a lot to learn from Cometeer ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,7 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 42 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Cometeer email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Psst tell your boss you want Cometeer' and 'Psst tell your boss you want Cometeer'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://cometeer.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Cometeer
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
42.0
characters

What about

Cometeer

then?

With their average of

42

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1010.79
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Cometeer

 gets a score of

-1.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

10 - Cups - Free - On - A - Us.

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Cometeer

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Featured Email Marketing Assets from

Cometeer

Psst tell your boss you want Cometeer

Psst tell your boss you want Cometeer

Email from

Cometeer

Psst tell your boss you want Cometeer

Psst tell your boss you want Cometeer

Email from

Cometeer

Iced coffee is waiting for you

Iced coffee is waiting for you

Email from

Cometeer

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Featured Ads and Paid Media Examples from

Cometeer

Cometeer
Cometeer

Cometeer makes the world's best roasters more convenient: Freshly brewed coffee is flash frozen into pucks, ready to be melted in seconds. Subscribe today!

Earth's best coffee. At your door.

Earth's best coffee. At your door.

Feed Ad from

Cometeer

Cometeer
Cometeer

Cometeer is what you get when you match the quality of a hand-brewed cup of coffee with the convenience of instant coffee. Try it today!

Make amazing coffee in seconds

Make amazing coffee in seconds

Feed Ad from

Cometeer

Cometeer
Cometeer

When your day demands the best, reach for Cometeer. Each capsule is brewed with the meticulous care and precision necessary to bring out the best in each roast.

Earth's best coffee. At your door.

Earth's best coffee. At your door.

Feed Ad from

Cometeer

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://cometeer.com/

Domain Rating

48
This is the overall metric that matters most, as it sets
Cometeer
domain SEO authority.

It shows the power of
Cometeer
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://cometeer.com/
, as their domain authority is
48
, their score can be considered under average.

Here, for
https://cometeer.com/
, as their domain authority is
48
, their score can be considered average.

Here, for
https://cometeer.com/
, as their domain authority is
48
, their score can be considered pretty good! 🙌

Here, for
https://cometeer.com/
, as their domain authority is
48
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

9702
One of the most important metrics for
Cometeer
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1944
) and their Domain Rating.

Total Keywords

1944
Why does this matter for
Cometeer
SEO strategy? 

This is the total number of keywords where 
Cometeer
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

59
The total number of domain who have a link to  
Cometeer
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5470
What's a backlink? A link from another domain that redirect to  
Cometeer
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5433

Backlinks NoFollow

1947

Backlinks Redirect

37

Backlinks Images

237

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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accessiBe

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analytics

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Amplitude

Amplitude

Mobile analytics platform.

analytics

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Contentful

Contentful

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cms

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Facebook Pixel

Facebook Pixel

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analytics

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FullStory

FullStory

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analytics

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Gatsby JS

Gatsby JS

Modern website and web apps generator for React.

framework

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

More details →
Mouseflow

Mouseflow

Mouseflow records videos of your site visitors and generates heatmaps highlighting areas users are clicking, scrolling and ignoring.

analytics

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Okta

Okta

Identity management system.

widgets

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Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

More details →
Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

More details →

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, all in one"
"It's been a lifesaver"
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in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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Related Industries

Coffee

brands overview

Coffee, a drink made from the roasted and ground seeds ( coffee beans) of a tropical plant, comprises a large part of the Beverage industry. It is a beloved drink known for its ability to fine-tune your focus and boost your energy levels. In fact, many people depend on their daily cup right when they wake up to get their day started on the right foot.

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brands →

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brands overview

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brands →

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