You can access here some of the data we collect on Cowboy ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Cowboy could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Ometria .
On Panoramata, we gather and analyze the entire Cowboy email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Good things come in threes' and 'It's your way to ride'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://uk.cowboy.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Cowboy
then?
With their average of
30
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Cowboy
gets a score of
-1.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Ometria
Most common words
Time - to - ride - The - Hej - in
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Good things come in threes
Email from
Cowboy
It's your way to ride
Email from
Cowboy
Going the distance with you
Email from
Cowboy
"Es ist ein Schmuckstück, das seinen Besitzer stolz macht." Stern
Feed Ad from
Cowboy
"De beste e-bike van 2021 is de Cowboy 4. Schitterend." Bright
Feed Ad from
Cowboy
Cowboy e-bikes are designed around you. Awaken to a new way to move in the city with the original connected e-bike.
Feed Ad from
Cowboy
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
1 minute signup, no Credit Card required
with Mehdi, our founder
There are several ways to use social proof in your ecommerce emails. We’ve divided them into three categories: social proof from customers, from renowned figures, and your brand.
$18B a year. That’s how much companies lose due to cart abandonment. Through this post, we’ll give you inspiration for how to recover lost checkouts and keep customers coming back. You’ll learn the tips and tricks of the trade used by the most successful eCommerce companies.
It takes a well-defined marketing strategy for your product launch to be successful. Get inspiration from these DTC brands' email journeys.
Ecommerce is a cutthroat world where brands are vying for the attention of wary customers who want to be convinced before they buy. Getting your target audience to visit your website is great but you won’t earn profit from an ad click, after all. You have to persuade and convert these viewers and maximize those website visits. The easiest way to do this is through an optimized ecommerce landing page.
Don’t lose conversion before your very eyes. Since the competition is ramped up with more players in the market and stronger strategies in place, eyewear brands need an increased engagement rate to drive more sales. In this article, we’ll share advertising tips from some of the biggest names in the eyewear industry.
