Cultura
Marketing Strategy Breakdown

Logo of
Cultura
An overview of
Cultura
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
(soon)
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Lifestyle
ecommerce industry.

Cultura
Ecommerce Marketing Strategy

You can access here some of the data we collect on Cultura ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

The datapoints we have collected on their email marketing strategy leads to think that they're pretty good! For instance, regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Cultura team!

Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are 💙.

On Panoramata, we gather and analyze the entire Cultura email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Merci 💙' and 'Vos invitations aux événements de votre magasin'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 78 on https://www.cultura.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Cultura
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
27.0
characters

What about

Cultura

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

237.90
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Cultura

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Merci - de - votre - magasin - Vos - événements

Emoji use in subject lines

50.0
% of subject lines have emojis

Most popular emojis

💙

💙

What does it say about their email marketing strategy - especially on their subject lines? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Cultura

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Featured Email Marketing Assets from

Cultura

Merci 💙

Merci 💙

Email from

Cultura

Vos invitations aux événements de votre magasin

Vos invitations aux événements de votre magasin

Email from

Cultura

Email from

Cultura

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Featured Ads and Paid Media Examples from

Cultura

Cultura
Cultura

Feed Ad from

Cultura

Cultura
Cultura

Feed Ad from

Cultura

Cultura
Cultura

Feed Ad from

Cultura

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.cultura.com/

Domain Rating

78
This is the overall metric that matters most, as it sets
Cultura
domain SEO authority.

It shows the power of
Cultura
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.cultura.com/
, as their domain authority is
78
, their score can be considered under average.

Here, for
https://www.cultura.com/
, as their domain authority is
78
, their score can be considered average.

Here, for
https://www.cultura.com/
, as their domain authority is
78
, their score can be considered pretty good! 🙌

Here, for
https://www.cultura.com/
, as their domain authority is
78
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3045633
One of the most important metrics for
Cultura
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1122429
) and their Domain Rating.

Total Keywords

1122429
Why does this matter for
Cultura
SEO strategy? 

This is the total number of keywords where 
Cultura
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Cultura
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1838529
What's a backlink? A link from another domain that redirect to  
Cultura
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1822496

Backlinks NoFollow

69013

Backlinks Redirect

15721

Backlinks Images

894900

Backlinks Frame

4

Backlinks Form

304

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