Monitoring Website Traffic Organic SEO data and Email Marketing Data for Dandy, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Dandy could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 66.67% of their emails - the main ones they use are 🐶 🥰 🎉 💰 👇 💸.
We display here a overview of Dandy email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were '$30 Off Your Dandy Order Today! 💸' and 'Dandy is joining the Fuzzy family! 🎉'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 28 on https://shop.lovedandy.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average subject length
What about
Dandy
then?
With their average of
32
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Dandy
gets a score of
-2.2
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
a - pup - in - need - Still - gifts
Emoji use in subject lines
Most popular emojis
🐶 - 🥰 - 🎉 - 💰 - 👇 - 💸
🐶 - 🥰 - 🎉 - 💰 - 👇 - 💸
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
$30 Off Your Dandy Order Today! 💸
Email from
Dandy
Dandy is joining the Fuzzy family! 🎉
Email from
Dandy
Want to boost your pup's immune system?
Email from
Dandy
Does your dog suffer from allergies, stress, achy joints, or anxiety? Our vet-approved treats help relieve a whole host of puppy problems to keep your four-legged friend going strong 🐕 Fetch 10% off your first order right now 🐾
Feed Ad from
Dandy
Does your dog suffer from allergies, stress, achy joints, or anxiety? Our vet-approved treats help relieve a whole host of puppy problems to keep your four-legged friend going strong 🐕 Fetch 10% off your first order right now 🐾
Feed Ad from
Dandy
Does your dog suffer from allergies, stress, achy joints, or anxiety? Our vet-approved treats help relieve a whole host of puppy problems to keep your four-legged friend going strong 🐕 Fetch 10% off your first order right now 🐾
Feed Ad from
Dandy
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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Social media may have gained popularity and influence over the past decade but ecommerce brands should still build a solid email marketing strategy. It’s a big piece of the puzzle in marketing an ecommerce direct-to-consumer business because it’s a highly effective lead-generation tool that builds rapport with your customers and drives sales. In this article, we’ll cover what email marketing is, why it’s crucial for DTC ecommerce brands, and the 30 most effective email marketing campaigns you should be running ASAP.
Staff Picks Email is a way to feature your staff's favorite or most used product within your brand which can be appealing to your audience. This is also a great way to introduce your team, your mission, and your project.
Better paying customers, high-end clients, repeat customers, repeat customers with a high customer lifetime value -- each of these results is the holy-grail for any eCommerce business
It lays down in a single matrix the key elements you need to consider when shaping your marketing or product strategy. It's a useful thing to keep in mind when you're working on strategic topics, as it helps put ideas and opportunities in perspective. Specifically, it gives you the context you need to consider, what you should double down on, and what you should avoid.
