Monitoring Website Traffic Organic SEO data and Email Marketing Data for Disco, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Disco team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 44886% of their emails - the main ones they use are ⚡ ⚠️ 🎁 🥾 🤯 😉.
On Panoramata, we gather and analyze the entire Disco email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Treat stubborn acne FAST 🏃🏻♂️' and 'You calling in sick today as well?'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 17 on https://letsdisco.co/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Disco
then?
With their average of
29
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Disco
gets a score of
-0.6
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
for - you - inside - this - Become - for
Emoji use in subject lines
Most popular emojis
⚡ - ⚠️ - 🎁 - 🥾 - 🤯 - 😉
⚡ - ⚠️ - 🎁 - 🥾 - 🤯 - 😉
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Treat stubborn acne FAST 🏃🏻♂️
Email from
Disco
You calling in sick today as well?
Email from
Disco
5-star rated all-in-one skin supplement
Email from
Disco
Introducing: the perfect gift to give your husband on Father's Day. Meet Disco, the men's skincare line that's sure to change your man's perception of skincare. Here's what the Disco Dads are saying: "Ever since we had our second baby, I feel like I'm running on fumes (and look like it). The Disco eye stick has been a game changer." - Jeff R. "With my newborn at home, I have to catch a nap whenever I can, and sometimes that's during Zoom calls! The Repairing Eye Stick has helped me look more awake and less like a zombie." - David H. "My teenagers recently told me I look old, and that scared the crap out of me! Disco's Regimen Kit has kept my skin in check and is making the wrinkles disappear. Still working on my kids making fun of me less, but we'll get there." - Ron P.
Feed Ad from
Disco
Introducing: the perfect gift to give your husband on Father's Day. Meet Disco, the men's skincare line that's sure to change your man's perception of skincare. Here's what the Disco Dads are saying: "Ever since we had our second baby, I feel like I'm running on fumes (and look like it). The Disco eye stick has been a game changer." - Jeff R. "With my newborn at home, I have to catch a nap whenever I can, and sometimes that's during Zoom calls! The Repairing Eye Stick has helped me look more awake and less like a zombie." - David H. "My teenagers recently told me I look old, and that scared the crap out of me! Disco's Regimen Kit has kept my skin in check and is making the wrinkles disappear. Still working on my kids making fun of me less, but we'll get there." - Ron P.
Feed Ad from
Disco
Niacinamide, Pycnogenol, Caffeine.Who cares? You do.These active ingredients are made to✅ Reduce puffiness✅ Brighten dark circles✅ Reduce fine lines and crow's feetPlus they just feel great to rub on your face.Grab our best-selling Repairing Eye Stick today and get 20% off your subscription.
Feed Ad from
Disco
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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