Divyne
Marketing Strategy Breakdown

Logo of
Divyne
An overview of
Divyne
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Mailgun
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Divyne
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Divyne? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Divyne could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailgun .

Fun fact - they're using emojis in 100.0% of their emails - the main ones they use are 🤩 🌈 ⏰ 🥳 🎉 ⚡.

On Panoramata, we gather and analyze the entire Divyne email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '🌈 Tips for glowing skin at home' and 'Save 35% special deal only for you! 🥳'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 4 on https://divyne.com/en. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Divyne
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

Divyne

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

410.53
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Divyne

 gets a score of

-3.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailgun

Most common words

today: - 31% - off - Tips - Ends - 35%

Emoji use in subject lines

100.0
% of subject lines have emojis

Most popular emojis

🤩 - 🌈 - ⏰ - 🥳 - 🎉 - ⚡

🤩 - 🌈 - ⏰ - 🥳 - 🎉 - ⚡

Let's take a moment to review their emoji use. There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyTo improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Divyne

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Featured Email Marketing Assets from

Divyne

🌈 Tips for glowing skin at home

🌈 Tips for glowing skin at home

Email from

Divyne

Save 35% special deal only for you! 🥳

Save 35% special deal only for you! 🥳

Email from

Divyne

โปร 6.6 เริ่มแล้วน้า! 🤩

โปร 6.6 เริ่มแล้วน้า! 🤩

Email from

Divyne

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Featured Ads and Paid Media Examples from

Divyne

Divyne
Divyne

Feed Ad from

Divyne

Divyne
Divyne

Feed Ad from

Divyne

Divyne
Divyne

Feed Ad from

Divyne

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://divyne.com/en

Domain Rating

4
This is the overall metric that matters most, as it sets
Divyne
domain SEO authority.

It shows the power of
Divyne
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://divyne.com/en
, as their domain authority is
4
, their score can be considered under average.

Here, for
https://divyne.com/en
, as their domain authority is
4
, their score can be considered average.

Here, for
https://divyne.com/en
, as their domain authority is
4
, their score can be considered pretty good! 🙌

Here, for
https://divyne.com/en
, as their domain authority is
4
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1
One of the most important metrics for
Divyne
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
8
) and their Domain Rating.

Total Keywords

8
Why does this matter for
Divyne
SEO strategy? 

This is the total number of keywords where 
Divyne
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3
The total number of domain who have a link to  
Divyne
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

181
What's a backlink? A link from another domain that redirect to  
Divyne
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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brands →

Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

Haircare
brands →

Personal Care

brands overview

Personal Care
brands →

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