On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Doe Lashes.
Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Doe Lashes could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 59.68% of their emails - the main ones they use are ✨ 🚨 😱 💡 ⭐ 💜.
We display here a overview of Doe Lashes email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Which doe team member loves Morning Dew?!' and 'want in on our MDW sale?!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://www.doelashes.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Doe Lashes
then?
With their average of
32
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Doe Lashes
gets a score of
0.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Kits - That - Previously - Sold-Out - I - this
Emoji use in subject lines
Most popular emojis
✨ - 🚨 - 😱 - 💡 - ⭐ - 💜
✨ - 🚨 - 😱 - 💡 - ⭐ - 💜
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Which doe team member loves Morning Dew?!
Email from
Doe Lashes
want in on our MDW sale?!
Email from
Doe Lashes
fwd: ultimate grad gift guide
Email from
Doe Lashes
Lashes like you've never worn before ✨ Treat yourself to the comfortable and easy to apply lashes you've had your eyes 👀 on!
Feed Ad from
Doe Lashes
Our handcrafted synthetic silk lashes are TOTALLY REVAMPED for all the doe bbys 💖 Experience 2.0 lash love now and wear your designated doe longer and more comfortably than ever before ✨
Feed Ad from
Doe Lashes
Feed Ad from
Doe Lashes
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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You’re probably aware that you have competitors in your industry and you may even be checking out what they’re doing now and then. But are you doing enough to get ahead of your ecommerce competitors? What do you do with the information you’ve gathered about them? How do you differentiate your product and stand out from the competition?
This time, we’re showing you ads from different chosen brands. We hope you’ll get some more tips to build your own campaign.
Measuring the success of your campaigns is straightforward when you have metrics and data. However, assessing the effectiveness of your competitor’s campaigns is a different ballgame–you don’t have and cannot have access to their performance indicators. The good news is there are ways to know if a competitor's campaign is successful. In this article, I’ll talk about the signs that point to the success of your competitor’s campaign so you can learn from them and apply that knowledge to your campaigns.
