Dollar Shave Club
Marketing Strategy Breakdown

Logo of
Dollar Shave Club
An overview of
Dollar Shave Club
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
(soon)
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Dollar Shave Club
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Dollar Shave Club? You're in the right place!

We display here a overview of Dollar Shave Club email marketing strategy - along with other brands from the Personal Care industry.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 79 on https://uk.dollarshaveclub.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

Dollar Shave Club
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
characters

What about

Dollar Shave Club

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Dollar Shave Club

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Emoji use in subject lines

0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Dollar Shave Club

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Featured Email Marketing Assets from

Dollar Shave Club

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Dollar Shave Club

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Dollar Shave Club

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Dollar Shave Club

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Featured Ads and Paid Media Examples from

Dollar Shave Club

Dollar Shave Club
Dollar Shave Club

Feed Ad from

Dollar Shave Club

Dollar Shave Club
Dollar Shave Club

Feed Ad from

Dollar Shave Club

Dollar Shave Club
Dollar Shave Club

Feed Ad from

Dollar Shave Club

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://uk.dollarshaveclub.com/

Domain Rating

79
This is the overall metric that matters most, as it sets
Dollar Shave Club
domain SEO authority.

It shows the power of
Dollar Shave Club
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://uk.dollarshaveclub.com/
, as their domain authority is
79
, their score can be considered under average.

Here, for
https://uk.dollarshaveclub.com/
, as their domain authority is
79
, their score can be considered average.

Here, for
https://uk.dollarshaveclub.com/
, as their domain authority is
79
, their score can be considered pretty good! 🙌

Here, for
https://uk.dollarshaveclub.com/
, as their domain authority is
79
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

10978
One of the most important metrics for
Dollar Shave Club
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
624
) and their Domain Rating.

Total Keywords

624
Why does this matter for
Dollar Shave Club
SEO strategy? 

This is the total number of keywords where 
Dollar Shave Club
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

497
The total number of domain who have a link to  
Dollar Shave Club
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1301
What's a backlink? A link from another domain that redirect to  
Dollar Shave Club
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1285

Backlinks NoFollow

731

Backlinks Redirect

15

Backlinks Images

50

Backlinks Frame

0

Backlinks Form

1

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Softwares and Marketing eCommerce Stack

Adyen

Adyen

Adyen is a leading provider of omni-channel payment solutions with over 250 payment methods and 187 transaction currencies.

payment

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