Dropps
Marketing Strategy Breakdown

Logo of
Dropps
An overview of
Dropps
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Home
ecommerce industry.

Dropps
Ecommerce Marketing Strategy

We'll explore here some marketing assets of Dropps , especially regarding their ecommerce email marketing strategy.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Dropps team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Dropps email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were '30% off Active Wash Detergent' and 'Beyond the Barbecue'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 61 on https://www.dropps.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

Dropps
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
25.0
characters

What about

Dropps

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2045.98
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Dropps

 gets a score of

2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

off - sale - ends - TODAY - Get - off

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Dropps

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Featured Email Marketing Assets from

Dropps

30% off Active Wash Detergent

30% off Active Wash Detergent

Email from

Dropps

Beyond the Barbecue

Beyond the Barbecue

Email from

Dropps

Extending the Sale

Extending the Sale

Email from

Dropps

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Featured Ads and Paid Media Examples from

Dropps

Dropps
Dropps

Dropps

Dropps

Feed Ad from

Dropps

Dropps
Dropps

Feed Ad from

Dropps

Dropps
Dropps

Powerful green cleaning solutions for your home

Sensitive Skin Laundry Detergent Pods, Fresh Air $26

Sensitive Skin Laundry Detergent Pods, Fresh Air $26

Feed Ad from

Dropps

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.dropps.com/

Domain Rating

61
This is the overall metric that matters most, as it sets
Dropps
domain SEO authority.

It shows the power of
Dropps
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.dropps.com/
, as their domain authority is
61
, their score can be considered under average.

Here, for
https://www.dropps.com/
, as their domain authority is
61
, their score can be considered average.

Here, for
https://www.dropps.com/
, as their domain authority is
61
, their score can be considered pretty good! 🙌

Here, for
https://www.dropps.com/
, as their domain authority is
61
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

50374
One of the most important metrics for
Dropps
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
22773
) and their Domain Rating.

Total Keywords

22773
Why does this matter for
Dropps
SEO strategy? 

This is the total number of keywords where 
Dropps
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2163
The total number of domain who have a link to  
Dropps
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

23656
What's a backlink? A link from another domain that redirect to  
Dropps
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

23400

Backlinks NoFollow

4475

Backlinks Redirect

238

Backlinks Images

10813

Backlinks Frame

0

Backlinks Form

16

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Softwares and Marketing eCommerce Stack

AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Amplitude

Amplitude

Mobile analytics platform.

analytics

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AudioEye

AudioEye

AudioEye tries to solve issues of accessibility and enhances the user experience.

analytics

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Black Crow AI

Black Crow AI

Realtime purchase predictions for eCommerce sites.

analytics

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Carro

Carro

All in one marketing platform for eCommerce.

analytics

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Easy Redirects by ESC

Easy Redirects by ESC

Bulk 301 Redirects & 404 Error Management for Shopify by Eastside Co.

shop

More details →
Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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on competitors"
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