There’s a lot to learn from Elvie ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
We display here a overview of Elvie email marketing strategy - along with other brands from the Health & Wellness industry.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Elvie
then?
With their average of
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Elvie
gets a score of
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Most common words
Emoji use in subject lines
Most popular emojis
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Email from
Elvie
Email from
Elvie
Email from
Elvie
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Feed Ad from
Elvie
Goodbye money migraines and hello hands-free pumping liberty 🙌 Shop Elvie's breastfeeding range and pay with Klarna today
Feed Ad from
Elvie
Use code ELVIEXHANNAH to get ✨15% Off Elvie Pump ✨Smart pumping that's portable. 🙌 Elvie Pump is the most wearable, discreet, and ultra-quiet, keeping your hands free for what matters most. ""After getting her milkdrunk in the morning, it's time for pumping to stockpile breastmilk. With the Elvie hands-free pump we can go everywhere 🤍 the breastfeeding journey can go on now I'm back at work and I'm so thankful!""✅ 2 Year Warranty 💯 ✅ Pay in 3 with Klarna - get Elvie Pump Single for just £76.2/m ☺️📷 @hannahve_
Feed Ad from
Elvie
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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Transactional emails are the bread and butter of eCommerce. They are the most important type of email messages you’d ever send -- the endless one-shot automated emails (and sometimes multiple emails) that keep your customers and subscribers in the loop about various aspects of their transactions that matter to them (and your business).
