There’s a lot to learn from Epycure ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Epycure could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 77.5% of their emails - the main ones they use are 🍬 ❌ 2️ ⚡ 🎁 👶.
We display here a overview of Epycure email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Ready pour un été de folie ? ☀️' and 'Cleotorp Epycure a 3 ans 🎂'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 37 on https://epycure.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject length
What about
Epycure
then?
With their average of
32
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Epycure
gets a score of
-2.6
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
cleotorp - Ça - arrive - à - Du - cleotorp
Emoji use in subject lines
Most popular emojis
🍬 - ❌ - 2️ - ⚡ - 🎁 - 👶
🍬 - ❌ - 2️ - ⚡ - 🎁 - 👶
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Ready pour un été de folie ? ☀️
Email from
Epycure
Cleotorp Epycure a 3 ans 🎂
Email from
Epycure
Cleotorp des d'idées pour la fête des pères ?
Email from
Epycure
CONCOURS Epycure x Pulpe de vie✨ Cette semaine, Epycure et @pulpedevie s'associent pour vous faire briller grâce à notre routine illuminante in and out ! Pulpe de vie vous propose des cosmétiques BIO, made in France, et anti-gaspillage ! Des recettes élaborées à base de fruits frais, et locaux pour chouchouter votre peau de façon naturelle … le rêve ! Ensemble on vous offre : 💊 3 mois de gummies teint lumineux Epycure pour : - une peau naturellement plus lumineuse et hydratée - une diminution des imperfections - une régulation de l'activité hormonale ☀️ La routine illuminante de pulpe de vie comprenant : - un masque gommage 2-en-1 - une mousse nettoyante visage - un soin lumière hydratant - un soin anti-fatigue pour les yeux - un sérum lumière visage Pour participer, il faut : 👀 Être abonnée à @epycure & @pulpedevie 🤍 Liker le post 👯♀️ Taguer 2 copines avec qui vous voulez rayonner cet été 🍀 BONUS : Partager ce post en story en nous identifiant pour doubler vos chances !
Feed Ad from
Epycure
⭐️⭐️⭐️⭐️⭐️"J'ai démarré le programme minceur, routine facile et agréable, on se sent vite mieux dans son corps et ça donne envie d'avancer !" - Corinne A.Que contient notre routine minceur ?💧 Poudre Drainante au délicieux goût de citron vert pour faciliter le drainage de l'organisme🔥 Boost Métabolisme, des comprimés à croquer au bon goût de myrtille pour brûler les graisses🌵 Complexe Perte de Poids pour réguler l'appétit durablement
Feed Ad from
Epycure
Vous avez des objectifs ? On a des vitamines pour vous aider à les atteindre 🎯 Faites un diagnostic en quelques clics et découvrez les recommandations personnalisées de nos experts santé pour tous vos besoins : cheveux fatigués, remise en forme, peau à imperfections, stress, fatigue ou encore nuits difficiles.Epycure, c'est quoi ?🌿 Actifs naturels🔬 Efficacité prouvée scientifiquement🐰 Formule vegan🇫🇷 Fabriqué en France
Feed Ad from
Epycure
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Amazon Payments
With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.
payment
More details →
Axeptio
GDPR and CCPA ready consent widget for cookies and personal data processing.
widgets
More details →Bing Universal Event Tracking
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
analytics
More details →Easy Redirects by ESC
Bulk 301 Redirects & 404 Error Management for Shopify by Eastside Co.
shop
More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
More details →Google Analytics Classic
Classic Google Analytics - sites that are using non-universal analytics code.
analytics
More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Semrush and Similarweb are two of the most popular competitive analysis tools out there but they have clear differences. Learn which one is the best platform for your business and their corresponding pros and cons.
Email marketing is crucial for achieving your ecommerce business goals and a must if you want to establish your online presence. Through email, you can reach your audience, start a relationship with them, and use that connection to promote your products. This article will take you step by step through the process of writing a great ecommerce email.
We believe that as a marketer, you are already committing random acts of kindness daily – by creating memorable customer experiences, by innovating ways to adapt to changing clients' needs, and merely by being sincere to your brand mission. Try these strategies to show love on World Kindness Day and at the same time, inspire goodwill to your email newsletter subscribers.
