Monitoring Website Traffic Organic SEO data and Email Marketing Data for Ettitude, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Ettitude could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 44666% of their emails - the main ones they use are ✨ 👀 💚 💝 ⏰ 💫.
On Panoramata, we gather and analyze the entire Ettitude email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Our best deal: comforters & protectors' and 'Save even more! Now up to 44% off'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://www.ettitude.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average subject length
What about
Ettitude
then?
With their average of
31
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Ettitude
gets a score of
-1.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
the - wishlist? - Sweet - dreams - You - Get
Emoji use in subject lines
Most popular emojis
✨ - 👀 - 💚 - 💝 - ⏰ - 💫
✨ - 👀 - 💚 - 💝 - ⏰ - 💫
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Our best deal: comforters & protectors
Email from
Ettitude
Save even more! Now up to 44% off
Email from
Ettitude
Uh oh we left the sale on
Email from
Ettitude
Want to get better in bed (at sleeping)? Get cozy in naturally-breathable, softer-than silk bamboo sheets. Enjoy $20 off of your first purchase.
Feed Ad from
Ettitude
Want to get better in bed (at sleeping)? Get cozy in naturally-breathable, softer-than silk bamboo sheets. Enjoy $20 off of your first purchase.
Feed Ad from
Ettitude
Our CleanBamboo™ regulates temperature. Keeping your body at a cool temperature while you sleep is crucial for gaining a good night's rest. Because of the structure of the bamboo fiber, when weaved into fabric, it creates more natural gaps for the air to flow between one side of the fabric to the other. Heat is able to pass more easily between your body and the air outside the fabric, keeping you cool throughout the night.
Feed Ad from
Ettitude
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
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On several networks, you can see and save the ads published by your competitors, with full history access.
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We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
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Competitive analysis will help you gather more data on your market, anticipate what the future trends might be, and which opportunities you’re uniquely positioned to take.
Today’s post shares some of the email marketing best practices we’ve seen in popular jewelry brands. So if you’re looking for inspiration to make your email campaigns sparkle like diamonds, simply scroll through and enjoy.
You can find inspiration anywhere if you know where to look, but when you’re an email marketer, you might not have the time to scour the internet for things to inform your next campaign. That’s why we’ve created this handy list of email marketing inspiration resources for ecommerce brands.
