You're looking for Email Ecommerce Marketing data for Fable Pets? You're in the right place!
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Fable Pets team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 11.94% of their emails - the main ones they use are 🍀 🐾 🐕 ⏰ 🔗 🧽.
We display here a overview of Fable Pets email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were 'Hate picking up poop?' and 'This Heat Awareness Day...'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://fablepets.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.
Average subject length
What about
Fable Pets
then?
With their average of
26
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Fable Pets
gets a score of
-3.4
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Winter - Wipe - Away - Winter - Allow - Heat
Emoji use in subject lines
Most popular emojis
🍀 - 🐾 - 🐕 - ⏰ - 🔗 - 🧽
🍀 - 🐾 - 🐕 - ⏰ - 🔗 - 🧽
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Hate picking up poop?
Email from
Fable Pets
This Heat Awareness Day...
Email from
Fable Pets
Your dog's safety is our #1 priority
Email from
Fable Pets
Feed Ad from
Fable Pets
Feed Ad from
Fable Pets
Feed Ad from
Fable Pets
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
TikTok Conversion Tracking Pixel
TikTok advertising conversion tracking pixel.
analytics
More details →
Squarespace
Hosted CMS solution from creating and maintaining a website, blog or portfolio.
cms
More details →
Shopify Custom Theme
This site is using a custom Shopify Theme and not one from the Shopify Theme template library.
shop
More details →Shopify
Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
shop
More details →Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
shop
More details →
Privy
Tools to grow your email list by using website banners, popups and exit intent.
widgets
More details →
PayPal Button
This page contains content from PayPal which includes checkout buttons.
payment
More details →Pinterest Conversion Tracking
Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
analytics
More details →Microsoft Advertising
Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.
ads
More details →
Lucky Orange
Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.
analytics
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
SMS marketing for eCommerce is one of the fastest ways to reach customers and drive sales.
Is keeping track of your competitors feeling like a full-time job? Do you often find yourself wishing you had to spend less effort trying to get a feel for what your competitors have been up to? Thankfully, the tool that will solve your woes exists! You can get an overview of your competitor’s recent activity in just one click with Panoramata’s competitor update generator.
In this article, we will provide you with some ideas and strategies that you can use directly or tweak according to your promotional plan. With examples from some popular Supplement brands we track using the powerful platform Panoramata.
