Every Face Has A Story! FaceTory offers serums, moisturizers, toners, sheet masks, skincare fridges, and more! Our products are never tested on animals and only contain the good stuff.
There’s a lot to learn from Facetory ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 24 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Facetory team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 59.52% of their emails - the main ones they use are ✨ 🚨 🤭 🙌 🐰 😱.
We display here a overview of Facetory email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Psst... It's Sitewide 👀' and '35% OFF Sitewide!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 49 on https://www.facetory.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject length
What about
Facetory
then?
With their average of
24
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Facetory
gets a score of
-1.4
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Surpriseee~ - LAST - for - Time - 1 - your
Emoji use in subject lines
Most popular emojis
✨ - 🚨 - 🤭 - 🙌 - 🐰 - 😱
✨ - 🚨 - 🤭 - 🙌 - 🐰 - 😱
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Psst... It's Sitewide 👀
Email from
Facetory
35% OFF Sitewide!
Email from
Facetory
Wow! This Before & After 😍
Email from
Facetory
Hurry up while we still have it in stock ⏲️ Free shipping for all orders above $35! Shop now 💃
Feed Ad from
Facetory
Hurry up while we still have it in stock ⏲️ 50 %off warehouse sale now! Free shipping for all orders above $35! Shop now 💃
Feed Ad from
Facetory
Hurry up while we still have it in stock ⏲️ Free shipping for all orders above $35! Shop now while 50% off sale is on 💃
Feed Ad from
Facetory
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
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Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
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Impact
A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.
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Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
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Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
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Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
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Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
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