FARSÁLI
Marketing Strategy Breakdown

Logo of
FARSÁLI
An overview of
FARSÁLI
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

FARSÁLI
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for FARSÁLI, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 22 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the FARSÁLI team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 52.78% of their emails - the main ones they use are 💛 💜 🙏 👀 🤩.

We display here a overview of FARSÁLI email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '[NOTICE] last day sis! ❤' and '[NOTICE] last day sis! ❤'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 44 on https://www.farsali.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

FARSÁLI
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
22.0
characters

What about

FARSÁLI

then?

With their average of

22

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2969.90
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

FARSÁLI

 gets a score of

-2.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Last - chance - sis - In - she's - match

Emoji use in subject lines

52.78
% of subject lines have emojis

Most popular emojis

💛 - 💜 - 🙏 - 👀 - 🤩

💛 - 💜 - 🙏 - 👀 - 🤩

What does it say about their email marketing strategy - especially on their subject lines? They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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FARSÁLI

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Featured Email Marketing Assets from

FARSÁLI

[NOTICE] last day sis! ❤

[NOTICE] last day sis! ❤

Email from

FARSÁLI

[NOTICE] last day sis! ❤

[NOTICE] last day sis! ❤

Email from

FARSÁLI

sorry sis 💛

sorry sis 💛

Email from

FARSÁLI

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Featured Ads and Paid Media Examples from

FARSÁLI

FARSÁLI
FARSÁLI

Feed Ad from

FARSÁLI

FARSÁLI
FARSÁLI

Feed Ad from

FARSÁLI

FARSÁLI
FARSÁLI

Feed Ad from

FARSÁLI

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.farsali.com/

Domain Rating

44
This is the overall metric that matters most, as it sets
FARSÁLI
domain SEO authority.

It shows the power of
FARSÁLI
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.farsali.com/
, as their domain authority is
44
, their score can be considered under average.

Here, for
https://www.farsali.com/
, as their domain authority is
44
, their score can be considered average.

Here, for
https://www.farsali.com/
, as their domain authority is
44
, their score can be considered pretty good! 🙌

Here, for
https://www.farsali.com/
, as their domain authority is
44
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

20143
One of the most important metrics for
FARSÁLI
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2351
) and their Domain Rating.

Total Keywords

2351
Why does this matter for
FARSÁLI
SEO strategy? 

This is the total number of keywords where 
FARSÁLI
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

575
The total number of domain who have a link to  
FARSÁLI
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

4164
What's a backlink? A link from another domain that redirect to  
FARSÁLI
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4102

Backlinks NoFollow

2461

Backlinks Redirect

61

Backlinks Images

130

Backlinks Frame

0

Backlinks Form

1

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Softwares and Marketing eCommerce Stack

Bold Bundles

Bold Bundles

Attempts to boost order size by bundling products.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Covet Pics

Covet Pics

Makes an Instagram feed into an eCommerce store.

widgets

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hextom

Hextom

Shopify plugin experts.

shop

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

More details →
Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

More details →
Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

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The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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