Figs
Marketing Strategy Breakdown

Logo of
Figs

Shop FIGS for comfortable designer scrubs and medical apparel that’s 100% awesome. Tons of colors and fashionable styles. Get ready to love your scrubs!

An overview of
Figs
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Shopify
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Figs
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Figs, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Figs team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

Fun fact - they're using emojis in 44870% of their emails - the main ones they use are ✅ 🎁 👕 ⚡ ⚠️ 🥂.

On Panoramata, we gather and analyze the entire Figs email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'MARTINI OLIVE - 20% OFF' and 'LAST DAY FOR 20% OFF'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://www.wearfigs.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Figs
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
28.0
characters

What about

Figs

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2068.42
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Figs

 gets a score of

0.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

these - We - heard - you - YOU - AWESOME

Emoji use in subject lines

5.11
% of subject lines have emojis

Most popular emojis

✅ - 🎁 - 👕 - ⚡ - ⚠️ - 🥂

✅ - 🎁 - 👕 - ⚡ - ⚠️ - 🥂

Fun emoji take, right? What does that mean for their digital marketing strategy? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategy

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Figs

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Featured Email Marketing Assets from

Figs

MARTINI OLIVE - 20% OFF

MARTINI OLIVE - 20% OFF

Email from

Figs

LAST DAY FOR 20% OFF

LAST DAY FOR 20% OFF

Email from

Figs

HAPPY PRIDE MONTH

HAPPY PRIDE MONTH

Email from

Figs

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Featured Ads and Paid Media Examples from

Figs

Figs
Figs

Feed Ad from

Figs

Figs
Figs

Feed Ad from

Figs

Figs
Figs

Feed Ad from

Figs

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.wearfigs.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
Figs
domain SEO authority.

It shows the power of
Figs
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.wearfigs.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://www.wearfigs.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://www.wearfigs.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://www.wearfigs.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

542658
One of the most important metrics for
Figs
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
72535
) and their Domain Rating.

Total Keywords

72535
Why does this matter for
Figs
SEO strategy? 

This is the total number of keywords where 
Figs
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

4145
The total number of domain who have a link to  
Figs
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

72178
What's a backlink? A link from another domain that redirect to  
Figs
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

71034

Backlinks NoFollow

19643

Backlinks Redirect

607

Backlinks Images

5262

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Contentful

Contentful

A headless CMS with an API at its core.

cms

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Next.js

Next.js

React.js framework for static site generator apps. Owned by Vercel.

framework

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Optimizely

Optimizely

Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.

analytics

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Vimeo CDN

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The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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