Fiid

Marketing Strategy Breakdown

Logo of
Fiid
An overview of
Fiid
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Food
ecommerce industry.

Fiid

- Ecommerce marketing strategy

There’s a lot to learn from Fiid ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 20 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Fiid team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 7.89% of their emails - the main ones they use are 💪 ⏰ 👋.

On Panoramata, we gather and analyze the entire Fiid email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'breaking news!' and 'Fwd: no messin''.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 34 on https://www.eatfiid.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Fiid

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
20.0
characters

What about

Fiid

then?

With their average of

20

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1333.02
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Fiid

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

hungry? - hungry? - resolutions? - Today - word - Fwd:

Emoji use in subject lines

7.89
% of subject lines have emojis

Most popular emojis

💪 - ⏰ - 👋

💪 - ⏰ - 👋

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Fiid

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Featured Email Marketing Assets from

Fiid

breaking news!

breaking news!

Email from

Fiid

Fwd: no messin'

Fwd: no messin'

Email from

Fiid

comforting meal in minutes

comforting meal in minutes

Email from

Fiid

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Featured Ads and Paid Media Examples from

Fiid

Fiid
Fiid

Too busy to cook? Tempted by another takeaway? You can do better.Meet fiid - delicious, quick, plant-based meals that taste like you spent hours in the kitchen.Only 2 minutes in the microwave, on its own or add your favourite pairings.Our bowls are:🤤 Bursting with feel-good flavour🌱 Full of 100% natural ingredients✌🏼 Plant-based😇 Dairy/gluten-free🙌🏼 High in protein and fibre with no added sugar⭐️ 4.9/5 via TrustpilotGet £5 OFF our 6-meals Discovery Box today! Use code HIGHFIVE at checkout.

The perfect midweek meal didn't exist, so we made it.

The perfect midweek meal didn't exist, so we made it.

Feed Ad from

Fiid

Fiid
Fiid

Too busy to cook? Tempted by another takeaway? You can do better.Meet fiid - delicious, quick, plant-based meals that taste like you spent hours in the kitchen.Now available on Amazon! Stock up and save 15% on your next order.Only 2 minutes in the microwave, on its own or add your favourite pairings.Rated 4.9/5, our bowls are:🤤 Bursting with feel-good flavour🌱 Full of 100% natural ingredients✌🏼 Plant-based😇 Dairy/gluten-free🙌🏼 High in protein and fibre with no added sugar

The perfect midweek meal didn't exist, so we made it.

The perfect midweek meal didn't exist, so we made it.

Feed Ad from

Fiid

Fiid
Fiid

Too busy to cook? Tempted by another takeaway? You can do better.Meet fiid - delicious, quick, plant-based meals that taste like you spent hours in the kitchen.Now available on Amazon! Stock up and save 15% on your next order.Only 2 minutes in the microwave, on its own or add your favourite pairings.Rated 4.9/5, our bowls are:🤤 Bursting with feel-good flavour🌱 Full of 100% natural ingredients✌🏼 Plant-based😇 Dairy/gluten-free🙌🏼 High in protein and fibre with no added sugar

The perfect midweek meal didn't exist, so we made it.

The perfect midweek meal didn't exist, so we made it.

Feed Ad from

Fiid

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.eatfiid.com/

Domain Rating

34
This is the overall metric that matters most, as it sets
Fiid
domain SEO authority.

It shows the power of
Fiid
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.eatfiid.com/
, as their domain authority is
34
, their score can be considered under average.

Here, for
https://www.eatfiid.com/
, as their domain authority is
34
, their score can be considered average.

Here, for
https://www.eatfiid.com/
, as their domain authority is
34
, their score can be considered pretty good! 🙌

Here, for
https://www.eatfiid.com/
, as their domain authority is
34
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

6377
One of the most important metrics for
Fiid
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
625
) and their Domain Rating.

Total Keywords

625
Why does this matter for
Fiid
SEO strategy? 

This is the total number of keywords where 
Fiid
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

151
The total number of domain who have a link to  
Fiid
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

395
What's a backlink? A link from another domain that redirect to  
Fiid
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

387

Backlinks NoFollow

43

Backlinks Redirect

8

Backlinks Images

22

Backlinks Frame

0

Backlinks Form

0

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analytics

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on competitors"
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find the perfect example
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on competitors"
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"
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