Flora + Bast
Marketing Strategy Breakdown

Logo of
Flora + Bast
An overview of
Flora + Bast
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Mailchimp
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Health & Wellness
ecommerce industry.

Flora + Bast
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Flora + Bast? You're in the right place!

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, just average since it's -0,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Flora + Bast team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

On Panoramata, we gather and analyze the entire Flora + Bast email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Single? Let us be your bedfellow...' and 'Buy now decide later...'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 26 on https://floraandbast.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Flora + Bast
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
26.0
characters

What about

Flora + Bast

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

383.55
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Flora + Bast

 gets a score of

-0.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

Free - expedited - shipping - today - Santa - Buy

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Flora + Bast

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Featured Email Marketing Assets from

Flora + Bast

Single? Let us be your bedfellow...

Single? Let us be your bedfellow...

Email from

Flora + Bast

Buy now decide later...

Buy now decide later...

Email from

Flora + Bast

Free expedited shipping today only!

Free expedited shipping today only!

Email from

Flora + Bast

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Featured Ads and Paid Media Examples from

Flora + Bast

Flora + Bast
Flora + Bast

Feed Ad from

Flora + Bast

Flora + Bast
Flora + Bast

Feed Ad from

Flora + Bast

Flora + Bast
Flora + Bast

Feed Ad from

Flora + Bast

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://floraandbast.com/

Domain Rating

26
This is the overall metric that matters most, as it sets
Flora + Bast
domain SEO authority.

It shows the power of
Flora + Bast
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://floraandbast.com/
, as their domain authority is
26
, their score can be considered under average.

Here, for
https://floraandbast.com/
, as their domain authority is
26
, their score can be considered average.

Here, for
https://floraandbast.com/
, as their domain authority is
26
, their score can be considered pretty good! 🙌

Here, for
https://floraandbast.com/
, as their domain authority is
26
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

299
One of the most important metrics for
Flora + Bast
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
468
) and their Domain Rating.

Total Keywords

468
Why does this matter for
Flora + Bast
SEO strategy? 

This is the total number of keywords where 
Flora + Bast
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

289
The total number of domain who have a link to  
Flora + Bast
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1366
What's a backlink? A link from another domain that redirect to  
Flora + Bast
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1355

Backlinks NoFollow

817

Backlinks Redirect

11

Backlinks Images

27

Backlinks Frame

0

Backlinks Form

0

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Email flows & sequences breakdown

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We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

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Amazon Payments

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payment

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Elfsight

Elfsight

Social website widget provider.

widgets

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Loox

Loox

Visual reviews for Shopify webstores.

shop

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

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PayPal

PayPal

The website accepts payments with PayPal.

payment

More details →
Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

More details →
Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

More details →
Retention Science

Retention Science

ReSci help companies maximize customer lifetime value and retention using predictive technology.

analytics

More details →
Refersion

Refersion

Affiliate tracking management program.

ads

More details →
Sezzle

Sezzle

Shop now pay later system.

payment

More details →

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, all in one"
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"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
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how much things I learned
on competitors"
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find the perfect example
"
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how much things I learned
on competitors"
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find the perfect example
"
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