Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Four Sigmatic ecommerce marketing strategy - and from other brands from the Beverage industry.
Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Four Sigmatic could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 11.54% of their emails - the main ones they use are ⬛ 🍄 🗓️ ☠️ 🥳 😄.
On Panoramata, we gather and analyze the entire Four Sigmatic email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'We're launching ⬛️⬛️⬛️⬛️⬛️⬛️' and 'Hate single use packets?'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://us.foursigmatic.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Four Sigmatic
then?
With their average of
32
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Four Sigmatic
gets a score of
-0.4
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
are - here - Tomorrow - we - Elevate - cookie
Emoji use in subject lines
Most popular emojis
⬛ - 🍄 - 🗓️ - ☠️ - 🥳 - 😄
⬛ - 🍄 - 🗓️ - ☠️ - 🥳 - 😄
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
We're launching ⬛️⬛️⬛️⬛️⬛️⬛️
Email from
Four Sigmatic
Hate single use packets?
Email from
Four Sigmatic
Y'ar matey we be buried treasure at Sprouts ☠️
Email from
Four Sigmatic
Congratulations, you've found our focus-boosting, stress-reducing Creamer Starter Pack!🎉🎉Our creamers aren't just popular because of their delicious taste, they're also really, really, really, really good for you. All of our creamers contain functional ingredients that when added to your favorite drink help you have more balanced, thoughtful days.In this pack you get: ✅ Think Creamer—your brain's BFF✅ Balance Creamer to help de-stress✅ Gut Health Creamer for digestion support✅ A Four Sigmatic Frother for extra creamy texturePlus save $30 when you buy the bundle!
Feed Ad from
Four Sigmatic
Beat the heat and sip chilled focus all summer long with our brand-new Think Cold Brew Ground Coffee. Made with lion's mane and chaga for balanced energy in smooth, delicious, refreshing cold brew for warm sunny days. ☀️ Shop now to see what all of the excitement is about 🍄
Feed Ad from
Four Sigmatic
Beat the heat and sip chilled focus all summer long with our brand-new Think Cold Brew Ground Coffee. Balanced energy in smooth, delicious, refreshing cold brew for warm sunny days. ☀️Shop now to see what all of the excitement is about 🍄
Feed Ad from
Four Sigmatic
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
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Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
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Here are some of best examples of email marketing campaigns from brands of different industries - fashion, health & wellness, home, personal care, and lifestyle. Dig in and get inspired in creating your next Labor Day newsletter.
