Gerry's
Marketing Strategy Breakdown

Logo of
Gerry's
An overview of
Gerry's
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Shopify
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Beverage
ecommerce industry.

Gerry's
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Gerry's, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Gerry's could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

On Panoramata, we gather and analyze the entire Gerry's email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, one of them was 'Social Club - Account Confirmation'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 18 on https://gerrys.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Gerry's
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
34.0
characters

What about

Gerry's

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1419.22
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
3.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Gerry's

 gets a score of

3.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

Confirmation - Account - - - Club - Social

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Gerry's

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Featured Email Marketing Assets from

Gerry's

Social Club - Account Confirmation

Social Club - Account Confirmation

Email from

Gerry's

Email from

Gerry's

Email from

Gerry's

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Featured Ads and Paid Media Examples from

Gerry's

Gerry's
Gerry's

Feed Ad from

Gerry's

Gerry's
Gerry's

Feed Ad from

Gerry's

Gerry's
Gerry's

Feed Ad from

Gerry's

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://gerrys.com/

Domain Rating

18
This is the overall metric that matters most, as it sets
Gerry's
domain SEO authority.

It shows the power of
Gerry's
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://gerrys.com/
, as their domain authority is
18
, their score can be considered under average.

Here, for
https://gerrys.com/
, as their domain authority is
18
, their score can be considered average.

Here, for
https://gerrys.com/
, as their domain authority is
18
, their score can be considered pretty good! 🙌

Here, for
https://gerrys.com/
, as their domain authority is
18
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

326
One of the most important metrics for
Gerry's
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
108
) and their Domain Rating.

Total Keywords

108
Why does this matter for
Gerry's
SEO strategy? 

This is the total number of keywords where 
Gerry's
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

72
The total number of domain who have a link to  
Gerry's
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Gerry's
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

More details →
AfterSell

AfterSell

Post checkout upsell for Shopify.

shop

More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

More details →
Bold UpSell

Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

More details →
Clearpay

Clearpay

Clearpay is a buy now pay later service from Australian company AfterPay.

payment

More details →
Covet Pics

Covet Pics

Makes an Instagram feed into an eCommerce store.

widgets

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
HulkApps

HulkApps

Shopify apps builder.

shop

More details →
HulkApps Age Verification

HulkApps Age Verification

Professional age verification screen for Shopify.

shop

More details →
Infinite Options by ShopPad

Infinite Options by ShopPad

Create unlimited product options for any product configurations.

shop

More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

More details →
MyShopify

MyShopify

Hosted Shopify store.

link

More details →
Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →

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, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
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how much things I learned
on competitors"
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"
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