On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Ginette NY - EU.
They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Ginette NY - EU could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sendgrid .
On Panoramata, we gather and analyze the entire Ginette NY - EU email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, one of them was 'Newsletter subscription success'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 38 on https://www.ginette-ny.com/EU/?___store=ginette_ny_en. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Ginette NY - EU
then?
With their average of
31
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Ginette NY - EU
gets a score of
-5.0
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Sendgrid
Most common words
success - subscription - Newsletter
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Newsletter subscription success
Email from
Ginette NY - EU
Email from
Ginette NY - EU
Email from
Ginette NY - EU
Blend in with the vibrant colors of spring with chrysocolla, lapis, and turquoise.
Feed Ad from
Ginette NY - EU
Discover inner peace and balance with chrysocolla to better communicate with yourself, with others and with the world.
Feed Ad from
Ginette NY - EU
Signature champagne gold jewelry to last forever. Discover Ginette NY, the beloved French jewelry brand taking the US by storm.
Feed Ad from
Ginette NY - EU
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
1 minute signup, no Credit Card required
with Mehdi, our founder
Email Marketing, if you strip everything else from your digital marketing strategy, can be the sole breadwinner in terms of sales and revenue for your ecommerce business.
Today, we’ll review Beam Lost Checkout Journey. Why? Because it’s a great example with many different best practices you can pick and implement yourself.
![Fix Your Abandoned Cart Issue [Supplement Brand Case Study]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/63ecc577ccca65b060a351ea_blog%20thumbnail.png)
Ads need angles -- where creativity meets purpose and campaigns meet objectives. The angle you take for ads determines the pitch, the creative concepts, the images and the copywriting after you set your advertising objectives.
