You're looking for Email Ecommerce Marketing data for Glow Recipe? You're in the right place!
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Glow Recipe could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 32.18% of their emails - the main ones they use are ✨ 🍉 🤍 🍓 🌎 🌈.
We display here a overview of Glow Recipe email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Going as fast as a long weekend...' and 'Last Day for 15% Off Sitewide'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://www.glowrecipe.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Glow Recipe
then?
With their average of
31
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Glow Recipe
gets a score of
-3.4
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
happy - you're - here - Juicy - Glow - IS
Emoji use in subject lines
Most popular emojis
✨ - 🍉 - 🤍 - 🍓 - 🌎 - 🌈
✨ - 🍉 - 🤍 - 🍓 - 🌎 - 🌈
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Going as fast as a long weekend...
Email from
Glow Recipe
Last Day for 15% Off Sitewide
Email from
Glow Recipe
We're celebrating Pride by giving back
Email from
Glow Recipe
Feed Ad from
Glow Recipe
Feed Ad from
Glow Recipe
Feed Ad from
Glow Recipe
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
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Amazon Payments
With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.
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Back in Stock
Makes it possible for customers to sign up for back in stock email alerts.
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Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
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Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
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OrderLogic allows you to define minimum and maximum product quantities for all products in your Shopify Store.
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Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
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Reamaze
Customer support, live chat, and customer engagement, knowledge base, FAQ.
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Gift Cards, Rewards, Store Credit & Incentives system for Shopify. Previously GiftWizard.
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Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
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More details →Shopify
Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
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More details →Shopify Custom Theme
This site is using a custom Shopify Theme and not one from the Shopify Theme template library.
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Shopify Pay
Shopify Pay - PCI compliant end to end payment solution from Shopify.
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Smile IO
Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.
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with Mehdi, our founder
Your competitor’s online activity will give you a deeper understanding of their marketing strategy, that is if you know where and how to look. Tracking emails, ads, and other creatives is just the start. The more important task is leveraging this data to strike where your competition is weakest and find opportunities to seize. We’ll talk about how to spot these opportunities and use them to improve your marketing. You’ll learn the benefits of competitor tracking and why every business should get started with it.
Identifying our competitors is a crucial step to building a successful marketing campaign. Competitors can give us a wealth of information that we can use to find out our brand’s weaknesses and how we can overcome them.
Is there a way to collect all this data automatically, without having to do this manually, ever week/month for every single competitor, on a lot of different networks? Let’s find out!
