There’s a lot to learn from Glower ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 2,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 65 characters, they're doing bad, as on average it's way too long - they should at least divide it by 2.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailjet .

Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are ✨ 🤩 🌈 👍🏼 🎉 ⌛.

We display here a overview of Glower email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were '⌛ Plus que 38 heures restantes pour contribuer à ✨Le premier gummie Français qui soulage le SPM ! ✨' and 'Activation du compte client'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 6 on https://glower.me/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.