There’s a lot to learn from Glue Store ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -6,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Glue Store team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).
Fun fact - they're using emojis in 87.5% of their emails - the main ones they use are 🙌 🔥 👖 😏 🧥 👌.
On Panoramata, we gather and analyze the entire Glue Store email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were '162+ New Nike Adidas Champion & more' and 'We're All About New 🙌'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 60 on https://www.gluestore.com.au/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.
Average subject length
What about
Glue Store
then?
With their average of
29
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Glue Store
gets a score of
-6.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Shopify
Most common words
60% - Off* - Is - On - Just - Up
Emoji use in subject lines
Most popular emojis
🙌 - 🔥 - 👖 - 😏 - 🧥 - 👌
🙌 - 🔥 - 👖 - 😏 - 🧥 - 👌
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
162+ New Nike Adidas Champion & more
Email from
Glue Store
We're All About New 🙌
Email from
Glue Store
Jean Marie Vibe Check ✔️
Email from
Glue Store
Channel your main character energy at your House of Brands today 📺. Shop 457+ new styles from Nike, Champion, Tommy Jeans, Nude Lucy, Beyond Her, Article One & many more.🚚 FREE Delivery Over $50💡 Pay Later with Afterpay, PayPal, Zip Pay, Laybuy & Openpay➡️ Available Online or In-store
Feed Ad from
Glue Store
One of Australia's most sought-after & sustainably committed denim brands, Nobody Denim has landed in Glue Store.🚚 Free Delivery*💡 Pay Later with Afterpay, Zip Pay, Laybuy & Openpay➡️ Available Online Only
Feed Ad from
Glue Store
Quality workwear meets modern streetwear. Shop the latest tees, pants and denim collection from Thrills in iconic Hard Yakka colourways. 🚚 Free Delivery*💡 Pay Later with Afterpay, Zip Pay, Laybuy & Openpay➡️ Available Online Only
Feed Ad from
Glue Store
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
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Backlinks Frame
Backlinks Form
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Fitness is health, right? But it doesn’t mean that promoting fitness products and services is easy. It always comes with challenges like targeting the right audience, promoting innovative products and workout regimens, and staying ahead of the competition.
Email Marketing, if you strip everything else from your digital marketing strategy, can be the sole breadwinner in terms of sales and revenue for your ecommerce business.
Your competitor’s online activity will give you a deeper understanding of their marketing strategy, that is if you know where and how to look. Tracking emails, ads, and other creatives is just the start. The more important task is leveraging this data to strike where your competition is weakest and find opportunities to seize. We’ll talk about how to spot these opportunities and use them to improve your marketing. You’ll learn the benefits of competitor tracking and why every business should get started with it.
