There’s a lot to learn from Goop ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 20 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Goop team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).
Fun fact - they're using emojis in 44632% of their emails - the main ones they use are ✨ 💫 🧘 🍲 👖 🧬.
On Panoramata, we gather and analyze the entire Goop email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'sale update: new styles added' and 'the Tuesday newsletter'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 83 on https://goop.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject length
What about
Goop
then?
With their average of
20
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Goop
gets a score of
-3.2
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Emarsys
Most common words
untamed - skintervention - grow-getter - bright - you - something?
Emoji use in subject lines
Most popular emojis
✨ - 💫 - 🧘 - 🍲 - 👖 - 🧬
✨ - 💫 - 🧘 - 🍲 - 👖 - 🧬
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
sale update: new styles added
Email from
Goop
the Tuesday newsletter
Email from
Goop
the Thursday newsletter
Email from
Goop
Instant Skin Enhancer. Packed with four different micro-exfoliating minerals plus glycolic acid, our GOOPGLOW Microderm Instant Glow Exfoliator ✨ polishes away roughness, ✨ smooths uneven skin texture, ✨ and reveals a healthy-looking, glowing complexion.
Feed Ad from
Goop
"I use this almost every night. What I love so much is that it combines physical and chemical exfoliation. I like to work it Into MY skin, and then I let it hang out for a little while. IT sweeps away all dead skin cells DEL{from the face. It} AND makes your skin super soft. It also really preps your skin for anything that you put on afterwards. After it's been on for a couple minutes, I start to feel a tingle—you can really feel the chemical exfoliant working. And get this: It doesn't create any micro-tears in the skin. It's a powerful, but gentle exfoliator." —Gwyneth Paltrow
Feed Ad from
Goop
Instant Skin Enhancer. Packed with four different micro-exfoliating minerals plus glycolic acid, our GOOPGLOW Microderm Instant Glow Exfoliator ✨ polishes away roughness, ✨ smooths uneven skin texture, ✨ and reveals a healthy-looking, glowing complexion.
Feed Ad from
Goop
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Bing Universal Event Tracking
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
analytics
More details →
Bronto
Bronto Marketing Platform gives retailers the ability to orchestrate campaigns across email, mobile, and social channels.
analytics
More details →Criteo OneTag
The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.
ads
More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
More details →
FullStory
FullStory lets product and support teams understand everything about the customer experience.
analytics
More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
More details →Google Optimize 360
A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.
analytics
More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
If your brainstorming sessions are leaving you without good ideas for your next ad campaign, this list will save you from mental drain. Spend less time finding the next big idea and learn from how other ecommerce brands promote themselves on social media. We’ve come across hundreds of social media ads and email campaigns and have compiled the top templates that several brands use.
Today, we’re going to focus on another proven effective marketing strategy – Short Message Service (SMS) subscription campaign.
If you can provide helpful advice about planning a summer vacation, you'll be more likely to engage your audience and build brand loyalty. Here are some hot tips.
Knowledge is power & knowing what your competitors are doing is one of the best ways to stay ahead of competition as far as email marketing goes. Next step? Going all out to learn who your competitors are, what they do with respect to email marketing, understanding their tactics and strategies, and using what you know to your advantage.
You and your competitors share the same target audience so it’s natural that you’d want to see what they’re doing content and marketing-wise and cherrypick the ones you like for your own strategy.
