You can access here some of the data we collect on Hawaiian Airlines ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 44 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Responsys .
Fun fact - they're using emojis in 6.45% of their emails - the main ones they use are 🌺 ☀️.
On Panoramata, we gather and analyze the entire Hawaiian Airlines email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'If you miss Hawai'i...' and 'Earn 35 000 bonus HawaiianMiles and save on closing costs with Rocket Mortgage®'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 31 on https://www.hawaiianairlines.com.au/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject length
What about
Hawaiian Airlines
then?
With their average of
44
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Hawaiian Airlines
gets a score of
-4.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Responsys
Most common words
to - Hawai - i - Aloha - Next - the
Emoji use in subject lines
Most popular emojis
🌺 - ☀️
🌺 - ☀️
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
If you miss Hawai'i...
Email from
Hawaiian Airlines
Earn 35 000 bonus HawaiianMiles and save on closing costs with Rocket Mortgage®
Email from
Hawaiian Airlines
Your guide to family fun in Hawaiʻi
Email from
Hawaiian Airlines
Feed Ad from
Hawaiian Airlines
Feed Ad from
Hawaiian Airlines
Feed Ad from
Hawaiian Airlines
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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More often than not, video ads score better than all other types of ad content, although the only way to know for sure is to test rigorously.
