Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Heretic Parfum ecommerce marketing strategy - and from other brands from the Personal Care industry.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Heretic Parfum could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are 🎁 🎅.
On Panoramata, we gather and analyze the entire Heretic Parfum email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'HINOKI BODY OIL: Back for holiday!' and 'NEWEST 🎁 ARRIVALS 🎁 FOR HOLIDAY'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 47 on https://hereticparfum.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Heretic Parfum
then?
With their average of
33
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Heretic Parfum
gets a score of
-4.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
BODY - OIL: - Back - for - NEW - THAN
Emoji use in subject lines
Most popular emojis
🎁 - 🎅
🎁 - 🎅
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
HINOKI BODY OIL: Back for holiday!
Email from
Heretic Parfum
NEWEST 🎁 ARRIVALS 🎁 FOR HOLIDAY
Email from
Heretic Parfum
TWO IS BETTER THAN ONE
Email from
Heretic Parfum
Feed Ad from
Heretic Parfum
Feed Ad from
Heretic Parfum
Feed Ad from
Heretic Parfum
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
More details →
In Cart UpSell
Make more money on every sale by offering additional products right inside your shopping cart.
shop
More details →
Judge Me
Fully-featured widget to collect and display product reviews for eCommerce.
widgets
More details →
Jetpack
Provides a WordPress site with features previously only available to WordPress.com users.
widgets
More details →
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
More details →
Mouseflow
Mouseflow records videos of your site visitors and generates heatmaps highlighting areas users are clicking, scrolling and ignoring.
analytics
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Email marketing for Jewelry Industry is one of the best practices to reach, inform and engage with your audience. We jsut published a video reviewing the best practices of the industry - using brands emails newsletters such as Ana Luisa, Kimaï and Mejuri, just after Black Friday Cyber Monday (BFCM) and at the peak of the holiday season.
We’ve seen that the shoe industry has changed dramatically and so are the advertising strategies that brands use to promote their products. With more new players entering the scene, advertising is more challenging than ever. If you’re looking for the best ad practices to inspire your next campaign, here’s a compilation you’ll surely find useful.
![Ads Marketing Strategies in the Shoe Industry [Ideas and Examples]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/64c125d4fac265b19696296f_Blog%20Post%20Thumbnail.png)
For your benchmark , these 3 softwares will be useful.
