You can access here some of the data we collect on Hill’s Pet Nutrition - EN ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
We display here a overview of Hill’s Pet Nutrition - EN email marketing strategy - along with other brands from the Pet industry.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Hill’s Pet Nutrition - EN
then?
With their average of
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Hill’s Pet Nutrition - EN
gets a score of
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
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Most common words
Emoji use in subject lines
Most popular emojis
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Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Email from
Hill’s Pet Nutrition - EN
Email from
Hill’s Pet Nutrition - EN
Email from
Hill’s Pet Nutrition - EN
New dog in your life? You'll want to pick up a leash, a bowl, and the coolest name ever. Try our pet name generator for some suitable suggestions for your new buddy.
Feed Ad from
Hill’s Pet Nutrition - EN
What's in a name? Well, letters mainly, but if you have a new cat, check out our pet name generator for some fun ideas on what you can call them.
Feed Ad from
Hill’s Pet Nutrition - EN
What's in a name? Well, letters mainly, but if you have a new cat, check out our pet name generator for some fun ideas on what you can call them.
Feed Ad from
Hill’s Pet Nutrition - EN
Domain Rating
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Total Keywords
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It lays down in a single matrix the key elements you need to consider when shaping your marketing or product strategy. It's a useful thing to keep in mind when you're working on strategic topics, as it helps put ideas and opportunities in perspective. Specifically, it gives you the context you need to consider, what you should double down on, and what you should avoid.
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