Hunkemöller
Marketing Strategy Breakdown

Logo of
Hunkemöller
An overview of
Hunkemöller
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Selligent
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Hunkemöller
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Hunkemöller? You're in the right place!

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 51 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Selligent .

Fun fact - they're using emojis in 33.33% of their emails - the main ones they use are 👙 🎉 🛍️ 😍 ⏰ 🎀.

We display here a overview of Hunkemöller email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Les Journées Membres sont de retour 😍' and 'Nouvelle collection d'été: nouvelles tenues d'été et maillots de bain 🌴'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 44 on https://www.hunkemoller.fr/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Hunkemöller
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
51.0
characters

What about

Hunkemöller

then?

With their average of

51

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2206.10
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Hunkemöller

 gets a score of

-3.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Selligent

Most common words

20% - de - réduction - sur - Recherchez-vous - nos

Emoji use in subject lines

33.33
% of subject lines have emojis

Most popular emojis

👙 - 🎉 - 🛍️ - 😍 - ⏰ - 🎀

👙 - 🎉 - 🛍️ - 😍 - ⏰ - 🎀

What does it say about their email marketing strategy - especially on their subject lines? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Featured Email Marketing Assets from

Hunkemöller

Les Journées Membres sont de retour 😍

Les Journées Membres sont de retour 😍

Email from

Hunkemöller

Nouvelle collection d'été: nouvelles tenues d'été et maillots de bain 🌴

Nouvelle collection d'été: nouvelles tenues d'été et maillots de bain 🌴

Email from

Hunkemöller

Ventes Flash: jusqu'à -50 % sur une sélection de styles*

Ventes Flash: jusqu'à -50 % sur une sélection de styles*

Email from

Hunkemöller

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Featured Ads and Paid Media Examples from

Hunkemöller

Hunkemöller
Hunkemöller

Feed Ad from

Hunkemöller

Hunkemöller
Hunkemöller

Feed Ad from

Hunkemöller

Hunkemöller
Hunkemöller

Feed Ad from

Hunkemöller

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.hunkemoller.fr/

Domain Rating

44
This is the overall metric that matters most, as it sets
Hunkemöller
domain SEO authority.

It shows the power of
Hunkemöller
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.hunkemoller.fr/
, as their domain authority is
44
, their score can be considered under average.

Here, for
https://www.hunkemoller.fr/
, as their domain authority is
44
, their score can be considered average.

Here, for
https://www.hunkemoller.fr/
, as their domain authority is
44
, their score can be considered pretty good! 🙌

Here, for
https://www.hunkemoller.fr/
, as their domain authority is
44
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

52891
One of the most important metrics for
Hunkemöller
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
9642
) and their Domain Rating.

Total Keywords

9642
Why does this matter for
Hunkemöller
SEO strategy? 

This is the total number of keywords where 
Hunkemöller
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

938
The total number of domain who have a link to  
Hunkemöller
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Hunkemöller
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Lingerie

brands overview

Lingerie has evolved from private undergarments to fashion statements as the demand for fashionable and trendy looks continues to push brands to expand and diversify their lingerie product offerings. As lingerie has become an asset in apparel sales, many retailers in catalogs, stores, and e-companies are offering increased selection. Among these brands are Ysé Paris, Hunkemöller, Mina Storm, BOTT, and Lascana.

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brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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