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Monitoring Website Traffic Organic SEO data and Email Marketing Data for Hurley, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Hurley team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Nogin .
Fun fact - they're using emojis in 56.83% of their emails - the main ones they use are ⚡ ⚾ 🔥 ✨ 🎁 😎.
On Panoramata, we gather and analyze the entire Hurley email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'The Spring Sale: 30% off sitewide ⚡️' and 'LAST DAY: Take 30% off sitewide ⚡️'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://www.hurley.com. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average subject length
What about
Hurley
then?
With their average of
29
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Hurley
gets a score of
-1.8
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Nogin
Most common words
it? - Why - we - our - New - ends
Emoji use in subject lines
Most popular emojis
⚡ - ⚾ - 🔥 - ✨ - 🎁 - 😎
⚡ - ⚾ - 🔥 - ✨ - 🎁 - 😎
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
The Spring Sale: 30% off sitewide ⚡️
Email from
Hurley
LAST DAY: Take 30% off sitewide ⚡️
Email from
Hurley
IT'S ON: UP TO 50% OFF ALMOST EVERYTHING 🔥
Email from
Hurley
New Year done right ✨ Get up to 50% off on selected styles!
Feed Ad from
Hurley
You left these behind! Shop now and gear up for the new season.
Feed Ad from
Hurley
Feed Ad from
Hurley
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
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Here are some of best examples of email marketing campaigns from brands of different industries - fashion, health & wellness, home, personal care, and lifestyle. Dig in and get inspired in creating your next Labor Day newsletter.
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Spying on the competition is not only recommended–it’s a must! Tracking other brands’ website traffic can reap benefits like new ideas to try, good practices to undertake, and opportunities to leverage to drive traffic to your website. Even the most intriguing products and most meticulously designed online store will not thrive without attracting traffic to the website.
Better paying customers, high-end clients, repeat customers, repeat customers with a high customer lifetime value -- each of these results is the holy-grail for any eCommerce business
