Indochino
Marketing Strategy Breakdown

Logo of
Indochino
An overview of
Indochino
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
(soon)
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Indochino
Ecommerce Marketing Strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Indochino ecommerce marketing strategy - and from other brands from the Fashion industry.

They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -6,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 49 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

Fun fact - they're using emojis in 12.96% of their emails - the main ones they use are 🌈 ⏰ 💥 🥵 📰 📩.

On Panoramata, we gather and analyze the entire Indochino email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'The deals are heating up🥵 15% off custom suits and shirts' and 'Summer Lovin' - Take 15% OFF select custom apparel'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://www.indochino.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Indochino
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
49.0
characters

What about

Indochino

then?

With their average of

49

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1280.95
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-6.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Indochino

 gets a score of

-6.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Curtains - closing - on - $449 - Welcome - order

Emoji use in subject lines

12.96
% of subject lines have emojis

Most popular emojis

🌈 - ⏰ - 💥 - 🥵 - 📰 - 📩

🌈 - ⏰ - 💥 - 🥵 - 📰 - 📩

What does it say about their email marketing strategy - especially on their subject lines? Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Indochino

with Panoramata

Featured Email Marketing Assets from

Indochino

The deals are heating up🥵 15% off custom suits and shirts

The deals are heating up🥵 15% off custom suits and shirts

Email from

Indochino

Summer Lovin' - Take 15% OFF select custom apparel

Summer Lovin' - Take 15% OFF select custom apparel

Email from

Indochino

Summer Sale🏖 - Take 15% OFF select shirts and suits

Summer Sale🏖 - Take 15% OFF select shirts and suits

Email from

Indochino

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Indochino

Indochino
Indochino

Move fast or MISS OUT! We're offering $100 off select suits but only for a limited time! Shop now for custom suits that won't break the bank.

FLASH SALE

FLASH SALE

Feed Ad from

Indochino

Indochino
Indochino

Head down the aisle in style and save while you're at it. Shop suits for weddings, date night –or life's less romantic moments– and save 10% on orders of $399 USD or more.

Spend to Save

Spend to Save

Feed Ad from

Indochino

Indochino
Indochino

Feed Ad from

Indochino

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.indochino.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
Indochino
domain SEO authority.

It shows the power of
Indochino
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.indochino.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://www.indochino.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://www.indochino.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://www.indochino.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

217418
One of the most important metrics for
Indochino
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
60882
) and their Domain Rating.

Total Keywords

60882
Why does this matter for
Indochino
SEO strategy? 

This is the total number of keywords where 
Indochino
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Indochino
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

100969
What's a backlink? A link from another domain that redirect to  
Indochino
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

100779

Backlinks NoFollow

26405

Backlinks Redirect

166

Backlinks Images

13877

Backlinks Frame

0

Backlinks Form

15

Next live session: Valentine's Day Marketing Strategies You Should Try

Upcoming Learning Session - Online Webinar - 25th Dec.
Join us for an exclusive event where you’ll share some of the best Valentine's Day marketing strategies: we'll share templates and ideas you should try, and uncover and learn how to anticipate what your competitors might do as well.

Make better decisions, faster*

Panoramata is your all-in-one competitor strategy hub to gain real-time e-commerce marketing insights

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

Track and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Coming soon.

Discover the best way to track brands (like

Indochino

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 10k+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

AfterFive

Fashion

More details →

Gentle Herd

Fashion

More details →

Zasuwa

Fashion

More details →

Coach

Fashion

More details →

LK Bennett

Fashion

More details →

Jacamo

Fashion

More details →

Related Insights

How to choose a competitor analysis tool & intelligence software

Gone are the days of manually keeping track of competitor data or relying on your own wits and research to compete for your audience’s attention. Competitor analysis software will boost your productivity and keep you organized faster than you can say KPI. 

Marketing
How to choose a competitor analysis tool & intelligence software

How to Take Advantage of Your Competitor's Weaknesses

Competitor analysis doesn't stop at gathering data. You have to use your knowledge to get ahead. We'll show you how to spot and target your competitor's weaknesses effectively.

Marketing
How to Take Advantage of Your Competitor's Weaknesses

[Ecommerce Marketing] Automatically track your competitors in one single platform

You’ve probably heard of the benefits of competitive analysis before but did you know that it’s also a way for de-risking your growth experiments?

Marketing
[Ecommerce Marketing] Automatically track your competitors in one single platform

Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

Menswear

brands overview

In the huge industry of Fashion, menswear covers a wide range of formal and casual attire. Based on product type, the market is segmented into trousers, denim, t-shirts, suits, nightwear, winter wear, sportswear, and other product types. Suits are more flattering to the body shape, making the wearer seem taller and slimmer. Traditional business attire typically features a dark suit, neutral-colored dress shirt, matching tie and dress shoes.

Menswear
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

Ready to dive in?
Get started today.