There’s a lot to learn from Jacadi ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Jacadi could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
Fun fact - they're using emojis in 58.06% of their emails - the main ones they use are 🎾 💐 ☀️ ⚓ ⏰ 🌸.
On Panoramata, we gather and analyze the entire Jacadi email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'New summer shoes collection! ☀️' and 'My first Jacadi bloomer for newborn'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 45 on https://www.jacadi.co.uk/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Jacadi
then?
With their average of
34
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Jacadi
gets a score of
-3.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
Don't - miss - our - Mid - Sweet - with
Emoji use in subject lines
Most popular emojis
🎾 - 💐 - ☀️ - ⚓ - ⏰ - 🌸
🎾 - 💐 - ☀️ - ⚓ - ⏰ - 🌸
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
New summer shoes collection! ☀️
Email from
Jacadi
My first Jacadi bloomer for newborn
Email from
Jacadi
Baby's first summer⛱️
Email from
Jacadi
Jacadi is playing at home! Clean lines, fresh colours and 100% organic cotton piqué... Discover the new eco-friendly capsule.
Feed Ad from
Jacadi
Swimwears, hats, hair ties, bow ties... Discover Jacadi's accessories that will embelish the outfits of your little ones and grown-ups.
Feed Ad from
Jacadi
[SUMMER SALE JACADI]Enjoy up to 40% off selected items* to dress your children
Feed Ad from
Jacadi
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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On this article, we list down guides to help you benchmark your eCommerce store and to establish it on sound strategy.
A famous statesman once said “Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.” When you track your competitors, you can learn from their mistakes and get inspiration. In our opinion, no stronger case for competitor intelligence exists. Now that we’ve gotten the “why” quickly out of the way, we’ll get to the “how” and “where” in this article. Depending on your goals and what information you need, there are several ways to track your competitor’s marketing strategy using tools readily available online.
It lays down in a single matrix the key elements you need to consider when shaping your marketing or product strategy. It's a useful thing to keep in mind when you're working on strategic topics, as it helps put ideas and opportunities in perspective. Specifically, it gives you the context you need to consider, what you should double down on, and what you should avoid.
