Jibby Coffee
Marketing Strategy Breakdown

Logo of
Jibby Coffee
An overview of
Jibby Coffee
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Beverage
ecommerce industry.

Jibby Coffee
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Jibby Coffee? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Jibby Coffee could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 45.45% of their emails - the main ones they use are 🥵 ☀️ ❤️ ☕ 📦 ✌.

We display here a overview of Jibby Coffee email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Jitter-free focus... Now in latte' and 'Hello New York—Jibby is Here!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 15 on https://jibbycoffee.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Jibby Coffee
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
34.0
characters

What about

Jibby Coffee

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

550.86
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Jibby Coffee

 gets a score of

-1.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

I - Feel? - All - For - Mr. - new

Emoji use in subject lines

45.45
% of subject lines have emojis

Most popular emojis

🥵 - ☀️ - ❤️ - ☕ - 📦 - ✌

🥵 - ☀️ - ❤️ - ☕ - 📦 - ✌

Fun emoji take, right? What does that mean for their digital marketing strategy? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Jibby Coffee

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Featured Email Marketing Assets from

Jibby Coffee

Jitter-free focus... Now in latte

Jitter-free focus... Now in latte

Email from

Jibby Coffee

Hello New York—Jibby is Here!

Hello New York—Jibby is Here!

Email from

Jibby Coffee

The Hot Jibby Summer Sale! 🥵

The Hot Jibby Summer Sale! 🥵

Email from

Jibby Coffee

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Featured Ads and Paid Media Examples from

Jibby Coffee

Jibby Coffee
Jibby Coffee

Feed Ad from

Jibby Coffee

Jibby Coffee
Jibby Coffee

Feed Ad from

Jibby Coffee

Jibby Coffee
Jibby Coffee

Feed Ad from

Jibby Coffee

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://jibbycoffee.com/

Domain Rating

15
This is the overall metric that matters most, as it sets
Jibby Coffee
domain SEO authority.

It shows the power of
Jibby Coffee
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://jibbycoffee.com/
, as their domain authority is
15
, their score can be considered under average.

Here, for
https://jibbycoffee.com/
, as their domain authority is
15
, their score can be considered average.

Here, for
https://jibbycoffee.com/
, as their domain authority is
15
, their score can be considered pretty good! 🙌

Here, for
https://jibbycoffee.com/
, as their domain authority is
15
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

140
One of the most important metrics for
Jibby Coffee
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
148
) and their Domain Rating.

Total Keywords

148
Why does this matter for
Jibby Coffee
SEO strategy? 

This is the total number of keywords where 
Jibby Coffee
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

146
The total number of domain who have a link to  
Jibby Coffee
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Jibby Coffee
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

AWIN

AWIN

Affiliate tracking application.

ads

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Covet Pics

Covet Pics

Makes an Instagram feed into an eCommerce store.

widgets

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Dovetale

Dovetale

Influencer marketing platform for Shopify.

shop

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

More details →
Postscript

Postscript

SMS and MMS marketing for Shopify.

shop

More details →
Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

More details →
Sezzle

Sezzle

Shop now pay later system.

payment

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Related Industries

Coffee

brands overview

Coffee, a drink made from the roasted and ground seeds ( coffee beans) of a tropical plant, comprises a large part of the Beverage industry. It is a beloved drink known for its ability to fine-tune your focus and boost your energy levels. In fact, many people depend on their daily cup right when they wake up to get their day started on the right foot.

Coffee
brands →

Beverage

brands overview

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