JoyBird
Marketing Strategy Breakdown

Logo of
JoyBird
An overview of
JoyBird
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Iterable
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Home
ecommerce industry.

JoyBird
Ecommerce Marketing Strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for JoyBird.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! JoyBird could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Iterable .

Fun fact - they're using emojis in 7.55% of their emails - the main ones they use are 🎶 🍀 ✨ 😱 💙 💜.

On Panoramata, we gather and analyze the entire JoyBird email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Snag these Statement Tables 35% off NOW!' and 'Stylish Staycation on Your Patio + Save 35%'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 66 on https://joybird.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

JoyBird
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
36.0
characters

What about

JoyBird

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1529.06
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

JoyBird

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Iterable

Most common words

A - Surface - for - Every - Give - Through

Emoji use in subject lines

7.55
% of subject lines have emojis

Most popular emojis

🎶 - 🍀 - ✨ - 😱 - 💙 - 💜

🎶 - 🍀 - ✨ - 😱 - 💙 - 💜

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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JoyBird

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Featured Email Marketing Assets from

JoyBird

Snag these Statement Tables 35% off NOW!

Snag these Statement Tables 35% off NOW!

Email from

JoyBird

Stylish Staycation on Your Patio + Save 35%

Stylish Staycation on Your Patio + Save 35%

Email from

JoyBird

One More Day: 35% off Sitewide Extended!

One More Day: 35% off Sitewide Extended!

Email from

JoyBird

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Featured Ads and Paid Media Examples from

JoyBird

JoyBird
JoyBird

Feed Ad from

JoyBird

JoyBird
JoyBird

Feed Ad from

JoyBird

JoyBird
JoyBird

Feed Ad from

JoyBird

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://joybird.com/

Domain Rating

66
This is the overall metric that matters most, as it sets
JoyBird
domain SEO authority.

It shows the power of
JoyBird
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://joybird.com/
, as their domain authority is
66
, their score can be considered under average.

Here, for
https://joybird.com/
, as their domain authority is
66
, their score can be considered average.

Here, for
https://joybird.com/
, as their domain authority is
66
, their score can be considered pretty good! 🙌

Here, for
https://joybird.com/
, as their domain authority is
66
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

153422
One of the most important metrics for
JoyBird
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
60960
) and their Domain Rating.

Total Keywords

60960
Why does this matter for
JoyBird
SEO strategy? 

This is the total number of keywords where 
JoyBird
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

4041
The total number of domain who have a link to  
JoyBird
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

46493
What's a backlink? A link from another domain that redirect to  
JoyBird
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

46345

Backlinks NoFollow

20721

Backlinks Redirect

76

Backlinks Images

10327

Backlinks Frame

0

Backlinks Form

3

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Softwares and Marketing eCommerce Stack

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Monthly payment option for purchases.

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Amplitude

Mobile analytics platform.

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Attentive

Attentive

Personalized mobile messaging platform.

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bronto

Bronto

Bronto Marketing Platform gives retailers the ability to orchestrate campaigns across email, mobile, and social channels.

analytics

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Contentful

Contentful

A headless CMS with an API at its core.

cms

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Content Square

Content Square

Contentsquare provides digital experience insights platform that tries to help businesses understand how and why users are interacting with their app, mobile and web sites.

analytics

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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