Juicy Couture
Marketing Strategy Breakdown

Logo of
Juicy Couture
An overview of
Juicy Couture
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Listrak
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Juicy Couture
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Juicy Couture? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Juicy Couture team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Listrak (a great email marketing campaign manager, even if it can be hard to setup and that their analytics could be hard to manage - it's a great choice for many brands though!).

Fun fact - they're using emojis in 44609% of their emails - the main ones they use are 💕 💗 🤑 🎂 🤳 🖤.

On Panoramata, we gather and analyze the entire Juicy Couture email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Welcome to the Shortie Shop' and 'SUMMER DRESS CODE'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 69 on https://juicycouture.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

Juicy Couture
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
23.0
characters

What about

Juicy Couture

then?

With their average of

23

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2044.41
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Juicy Couture

 gets a score of

-3.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Listrak

Most common words

Babes - ICYMI: - Juicy - Jeans - Relaxed - for

Emoji use in subject lines

17.02
% of subject lines have emojis

Most popular emojis

💕 - 💗 - 🤑 - 🎂 - 🤳 - 🖤

💕 - 💗 - 🤑 - 🎂 - 🤳 - 🖤

Let's take a moment to review their emoji use. The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Juicy Couture

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Featured Email Marketing Assets from

Juicy Couture

Welcome to the Shortie Shop

Welcome to the Shortie Shop

Email from

Juicy Couture

SUMMER DRESS CODE

SUMMER DRESS CODE

Email from

Juicy Couture

TERRY. FOR. SUMMER

TERRY. FOR. SUMMER

Email from

Juicy Couture

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Featured Ads and Paid Media Examples from

Juicy Couture

Juicy Couture
Juicy Couture

Feed Ad from

Juicy Couture

Juicy Couture
Juicy Couture

Feed Ad from

Juicy Couture

Juicy Couture
Juicy Couture

Feed Ad from

Juicy Couture

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://juicycouture.com/

Domain Rating

69
This is the overall metric that matters most, as it sets
Juicy Couture
domain SEO authority.

It shows the power of
Juicy Couture
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://juicycouture.com/
, as their domain authority is
69
, their score can be considered under average.

Here, for
https://juicycouture.com/
, as their domain authority is
69
, their score can be considered average.

Here, for
https://juicycouture.com/
, as their domain authority is
69
, their score can be considered pretty good! 🙌

Here, for
https://juicycouture.com/
, as their domain authority is
69
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

493481
One of the most important metrics for
Juicy Couture
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
13550
) and their Domain Rating.

Total Keywords

13550
Why does this matter for
Juicy Couture
SEO strategy? 

This is the total number of keywords where 
Juicy Couture
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

8210
The total number of domain who have a link to  
Juicy Couture
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

340670
What's a backlink? A link from another domain that redirect to  
Juicy Couture
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

339695

Backlinks NoFollow

72431

Backlinks Redirect

645

Backlinks Images

20565

Backlinks Frame

11

Backlinks Form

184

Next live session: Email Deliverability 101 - How To Send Better Emails

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Softwares and Marketing eCommerce Stack

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Gorgias

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Customer Support and Helpdesk

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Zendesk

Zendesk

Organize, prioritize and engage with others on support requests.

mx

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YouTube

YouTube

Embedded videos from YouTube.

media

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Yottaa

Yottaa

Online user experience optimization service.

analytics

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Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

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Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

More details →
Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

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UpSellit

UpSellit

Artificial Intellgence Sales Agent - robot chat to keep a potential customer on your site.

analytics

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

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The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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Teads

Teads

Video advertising serving technology.

ads

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Taboola

Taboola

Personalized recommendations technology.

ads

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SteelHouse

SteelHouse

Behavioral commerce platform, real time onsite offers, dynamic retargeting and other technology features.

analytics

More details →
Snowplow

Snowplow

Open source analytics that you store yourself.

analytics

More details →
Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

More details →
Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

More details →

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

Bags

brands overview

The bag industry has always been a trending market in the fashion industry.  Bags have become an important accessory and are often used as completion pieces for a woman’s wardrobe. They promote growth in the fashion industry, and designers are including handbags in their collections more often to increase revenue.

Bags
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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