Kettle & Fire
Marketing Strategy Breakdown

Logo of
Kettle & Fire
An overview of
Kettle & Fire
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Food
ecommerce industry.

Kettle & Fire
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Kettle & Fire? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Kettle & Fire team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 30.0% of their emails - the main ones they use are 🥣 🥗 💚 🌎 ☕ 🌷.

On Panoramata, we gather and analyze the entire Kettle & Fire email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'SAVE 17% on Low-Carb Meals' and '🥣 Don't Miss Our Low-Carb Sale'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://www.kettleandfire.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

Kettle & Fire
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

Kettle & Fire

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2742.77
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Kettle & Fire

 gets a score of

-3.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

you - be? - Which - holiday - 66 - our

Emoji use in subject lines

30.0
% of subject lines have emojis

Most popular emojis

🥣 - 🥗 - 💚 - 🌎 - ☕ - 🌷

🥣 - 🥗 - 💚 - 🌎 - ☕ - 🌷

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Your subject line could also be the space to showcase your values. They're actually doing it by featuring some environmental emojis, such as ♻️, 🌳, 🌿 or 🍃.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Kettle & Fire

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Featured Email Marketing Assets from

Kettle & Fire

SAVE 17% on Low-Carb Meals

SAVE 17% on Low-Carb Meals

Email from

Kettle & Fire

🥣 Don't Miss Our Low-Carb Sale

🥣 Don't Miss Our Low-Carb Sale

Email from

Kettle & Fire

🥗 Spring Clean Your Eats

🥗 Spring Clean Your Eats

Email from

Kettle & Fire

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Featured Ads and Paid Media Examples from

Kettle & Fire

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Kettle & Fire

Kettle & Fire
Kettle & Fire

Feed Ad from

Kettle & Fire

Kettle & Fire
Kettle & Fire

Feed Ad from

Kettle & Fire

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.kettleandfire.com/

Domain Rating

72
This is the overall metric that matters most, as it sets
Kettle & Fire
domain SEO authority.

It shows the power of
Kettle & Fire
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.kettleandfire.com/
, as their domain authority is
72
, their score can be considered under average.

Here, for
https://www.kettleandfire.com/
, as their domain authority is
72
, their score can be considered average.

Here, for
https://www.kettleandfire.com/
, as their domain authority is
72
, their score can be considered pretty good! 🙌

Here, for
https://www.kettleandfire.com/
, as their domain authority is
72
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

24963
One of the most important metrics for
Kettle & Fire
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
5242
) and their Domain Rating.

Total Keywords

5242
Why does this matter for
Kettle & Fire
SEO strategy? 

This is the total number of keywords where 
Kettle & Fire
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1279
The total number of domain who have a link to  
Kettle & Fire
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

317
What's a backlink? A link from another domain that redirect to  
Kettle & Fire
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

320

Backlinks NoFollow

51

Backlinks Redirect

0

Backlinks Images

78

Backlinks Frame

0

Backlinks Form

0

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Email & SMS marketing monitoring

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growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Customer Privacy Banner

Customer Privacy Banner

Tracking consent banner for EU customers

shop

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Dovetale

Dovetale

Influencer marketing platform for Shopify.

shop

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Fomo

Fomo

Social proof selling tool.

widgets

More details →
FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

More details →
GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Postscript

Postscript

SMS and MMS marketing for Shopify.

shop

More details →
Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

More details →
ProfitWell

ProfitWell

Subscription and financial metrics in one place.

analytics

More details →
Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

More details →
Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

More details →
Secure Login by Oxi Apps

Secure Login by Oxi Apps

Easier and Faster Login with Facebook, Google, Twitter, LinkedIn & Amazon for Shopify.

shop

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

More details →

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awesome ideas
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what my competitors are doing
in 30s"
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on competitors"
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