Kiabi
Marketing Strategy Breakdown

Logo of
Kiabi
An overview of
Kiabi
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Selligent
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Kiabi
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Kiabi, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,7 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Kiabi improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Selligent .

Fun fact - they're using emojis in 14.94% of their emails - the main ones they use are ⏰ 🎉 🩱 ⛱️ 💪 👗.

We display here a overview of Kiabi email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Gaze de coton: la matière phare de cet été' and 'Les nouveautés pour toute la famille sont arrivées !'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://www.kiabi.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

Kiabi
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
39.0
characters

What about

Kiabi

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

787.92
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Kiabi

 gets a score of

-3.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Selligent

Most common words

la - semaine - sont - arrivées - Jusqu'à - de

Emoji use in subject lines

14.94
% of subject lines have emojis

Most popular emojis

⏰ - 🎉 - 🩱 - ⛱️ - 💪 - 👗

⏰ - 🎉 - 🩱 - ⛱️ - 💪 - 👗

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Kiabi

with Panoramata

Featured Email Marketing Assets from

Kiabi

Gaze de coton: la matière phare de cet été

Gaze de coton: la matière phare de cet été

Email from

Kiabi

Les nouveautés pour toute la famille sont arrivées !

Les nouveautés pour toute la famille sont arrivées !

Email from

Kiabi

Cet été adoptez la lingerie en coton

Cet été adoptez la lingerie en coton

Email from

Kiabi

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Kiabi

Kiabi
Kiabi

Feed Ad from

Kiabi

Kiabi
Kiabi

Feed Ad from

Kiabi

Kiabi
Kiabi

Feed Ad from

Kiabi

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.kiabi.com/

Domain Rating

70
This is the overall metric that matters most, as it sets
Kiabi
domain SEO authority.

It shows the power of
Kiabi
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.kiabi.com/
, as their domain authority is
70
, their score can be considered under average.

Here, for
https://www.kiabi.com/
, as their domain authority is
70
, their score can be considered average.

Here, for
https://www.kiabi.com/
, as their domain authority is
70
, their score can be considered pretty good! 🙌

Here, for
https://www.kiabi.com/
, as their domain authority is
70
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

4207436
One of the most important metrics for
Kiabi
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
348745
) and their Domain Rating.

Total Keywords

348745
Why does this matter for
Kiabi
SEO strategy? 

This is the total number of keywords where 
Kiabi
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

5173
The total number of domain who have a link to  
Kiabi
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

435272
What's a backlink? A link from another domain that redirect to  
Kiabi
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

431981

Backlinks NoFollow

42315

Backlinks Redirect

3245

Backlinks Images

32327

Backlinks Frame

12

Backlinks Form

13

Next live session: Plan Your 2025 Content Calendar With Us

Upcoming Learning Session - Online Webinar - 8th Jan.
Join us for an exclusive event where we’ll share how to easily plan your 2025 Content Calendar, with ideas, best practices & templates to help you save time, and how to anticipate what your competitors will do.

Make better decisions, faster*

Panoramata is your all-in-one competitor strategy hub to gain real-time e-commerce marketing insights

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

Track and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Coming soon.

Discover the best way to track brands (like

Kiabi

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 10k+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Reiss - FR

Fashion

More details →

Meermin

Fashion

More details →

Asphalte

Fashion

More details →

Happy Socks

Fashion

More details →

Cider

Fashion

More details →

Chloé Stora

Fashion

More details →

Related Insights

How to Track Your SaaS Competitor's Marketing Strategy

You’ve launched your SaaS product, sure of the benefits it will bring your target market. However, your marketing campaigns lose steam and your competitors are outpacing you. In today’s competitive market with fickle customers and new developments every day, many SaaS companies struggle to stay afloat. In this article, we’ll talk about what SaaS competitive analysis is, what it can do for your business, and how to conduct your own competitive analysis in a few steps.

Marketing
How to Track Your SaaS Competitor's Marketing Strategy

Perfume Industry: Best Email Marketing Approach

It is important to realize that selling fragrances online is more difficult than selling any other products, given that perfumes are not visual products, but rather rely on sensations, which cannot come across through a screen. How can you promote perfume products that are completely subjective? How can you describe the smell of a perfume and convince people to buy it? Today, we’ll be sharing insights on how the above challenges can be overcome through email marketing and harnessing its effectiveness as an acquisition channel.

Marketing
Perfume Industry: Best Email Marketing Approach

Outdoor Voices Email Marketing Ecommerce Strategy: Pick Lessons

Sit tight and we’ll explore some valuable lessons from Outdoor Voices email marketing strategy and ads.

Marketing
Outdoor Voices Email Marketing Ecommerce Strategy: Pick Lessons

Related Industries

Shoes

brands overview

The shoe industry (sometimes called the footwear industry) is the entire apparatus involved in designing, producing, and selling shoes. Shoes are always in demand anytime of the year hence everybody needs a good pair of shoes. This makes it a very lucrative business.

Shoes
brands →

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

Ready to dive in?
Get started today.