Kids around
Marketing Strategy Breakdown

Logo of
Kids around
An overview of
Kids around
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Kids around
Ecommerce Marketing Strategy

You can access here some of the data we collect on Kids around ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

We display here a overview of Kids around email marketing strategy - along with other brands from the Fashion industry.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

Kids around
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
characters

What about

Kids around

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Kids around

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Emoji use in subject lines

0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Kids around

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Featured Email Marketing Assets from

Kids around

Email from

Kids around

Email from

Kids around

Email from

Kids around

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Featured Ads and Paid Media Examples from

Kids around

Kids around
Kids around

Fall in love with our brand new Spring/Summer 2022 Marc Jacobs collection 👆🚀 10% first order📦 Free returns

Feed Ad from

Kids around

Kids around
Kids around

Fall in love with our brand new Spring/Summer 2022 Marc Jacobs collection 👇🚀 10% first order📦 Free returns

Marc Jacobs Spring/Summer 2022 collection 👉

Marc Jacobs Spring/Summer 2022 collection 👉

Feed Ad from

Kids around

Kids around
Kids around

❤️ Fall in love with the last pieces from your favorite brands and discounts up to 30% off👇

Sale  ✨

Sale ✨

Feed Ad from

Kids around

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.kidsaround.com/

Domain Rating

This is the overall metric that matters most, as it sets
Kids around
domain SEO authority.

It shows the power of
Kids around
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.kidsaround.com/
, as their domain authority is
, their score can be considered under average.

Here, for
https://www.kidsaround.com/
, as their domain authority is
, their score can be considered average.

Here, for
https://www.kidsaround.com/
, as their domain authority is
, their score can be considered pretty good! 🙌

Here, for
https://www.kidsaround.com/
, as their domain authority is
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

One of the most important metrics for
Kids around
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
) and their Domain Rating.

Total Keywords

Why does this matter for
Kids around
SEO strategy? 

This is the total number of keywords where 
Kids around
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

The total number of domain who have a link to  
Kids around
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

What's a backlink? A link from another domain that redirect to  
Kids around
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

Backlinks NoFollow

Backlinks Redirect

Backlinks Images

Backlinks Frame

Backlinks Form

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Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

More details →
Affiliate Window

Affiliate Window

The webpage has affiliate window based affiliate links - now known as AWIN.

ads

More details →
AWIN

AWIN

Affiliate tracking application.

ads

More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

More details →
CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

More details →
Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

More details →
Magento

Magento

Hosted and self hosted eCommerce CMS system. Owned by Adobe.

shop

More details →
Matomo

Matomo

Matomo is an open source web analytics software. It gives interesting reports on your website visitors, your popular pages, the search engines keywords they used, the language they speak and so much more. Previously known as Piwik Web Analytics.

analytics

More details →
Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

More details →

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Kids around

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"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
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instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
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how much things I learned
on competitors"
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find the perfect example
"
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Related Industries

Kidswear

brands overview

The kidswear (also known as childrenswear) industry is one of the most lucrative segments in the Fashion industry. Kidswear is often more casual than adult clothing, specially designed for play and rest. Cotton fabric is the most popular choice for children's and baby apparel because it is soft, highly absorbent, and gentle on their delicate skin. 

Kidswear
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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