There’s a lot to learn from KOS Paris ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help KOS Paris improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).
Fun fact - they're using emojis in 60.0% of their emails - the main ones they use are ✨ 💛 👄 💕 💚 😴.
On Panoramata, we gather and analyze the entire KOS Paris email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Quel sérum est fait pour vous ?' and 'Trouvez le cadeau parfait pour votre maman 💕'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 36 on https://kos-paris.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
KOS Paris
then?
With their average of
39
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
KOS Paris
gets a score of
-3.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Mailchimp
Most common words
PARIS - LAST - CHANCE... - dernières - GOOD - heures
Emoji use in subject lines
Most popular emojis
✨ - 💛 - 👄 - 💕 - 💚 - 😴
✨ - 💛 - 👄 - 💕 - 💚 - 😴
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Quel sérum est fait pour vous ?
Email from
KOS Paris
Trouvez le cadeau parfait pour votre maman 💕
Email from
KOS Paris
LAST CHANCE - Profitez de -20% sur tout notre e-shop
Email from
KOS Paris
✨ CONCOURS KOS PARIS x ANOLI ✨ Nous voulons vous faire découvrir Anoli, une marque française de bijoux personnalisables, réalisés à la main avec laquelle nous partageons la passion du noble et du naturel 🍃 Pour participer, c'est simple : - Suivre @kosparis & @anoli_joaillerie - Liker & commenter ce post en taguant 2 ami(e)s adeptes de cosmétiques naturels et de bijoux personnalisables - Jouez autant de fois que vous le souhaitez afin d'augmenter vos chances de succès 😉 Bonus : partager ce post en story ! Tirage au sort le Vendredi 4 Mars. Good luck 🤍
Feed Ad from
KOS Paris
Vous êtes plus Abricot, Vanille ou Cerise pour nourrir, assouplir et adoucir vos lèvres ? Are you more into Apricot, Vanilla or Cherry to nourish, soften and smooth your lips? #kosparis #kosfriends #kp #kospariscosmetics #baumehydratant #baumealevres #abricot #vanille #cerise #naturalbeauty #naturalproducts #greenbeauty #greenproducts #naturalskincare #natural #hydratation #hydratationlèvres #beautytips
Feed Ad from
KOS Paris
🤩 Vous aimez ce teint glowy ? Nous on adore ! 🤔 Vous voulez un teint glowy ? Vous avez raison !! 🥳 Vous voulez la solution ? Il suffit de cliquer sur la publication pour avoir la référence de ce produit miracle ! #kosparis #kosfriends #kp #kospariscosmetics #luxeproduits #glowyskin #glow #glowylovers #teintglowy #onadore #serumeclat #teintnaturel #blondegirl #glowy #loveyouglow #lovekosparis #nacresnaturelles
Feed Ad from
KOS Paris
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
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Backlinks Form
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Measuring the success of your campaigns is straightforward when you have metrics and data. However, assessing the effectiveness of your competitor’s campaigns is a different ballgame–you don’t have and cannot have access to their performance indicators. The good news is there are ways to know if a competitor's campaign is successful. In this article, I’ll talk about the signs that point to the success of your competitor’s campaign so you can learn from them and apply that knowledge to your campaigns.
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We reviewed hundreds of brands in the Jewelry Industry to see what are the current trends in email marketing. What are the brands doing right now? What are the new and interesting content they’re delivering to their audience? And what eCommerce best practices can we take home?
