Kypris
Marketing Strategy Breakdown

Logo of
Kypris
An overview of
Kypris
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Kypris
Ecommerce Marketing Strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Kypris ecommerce marketing strategy - and from other brands from the Personal Care industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Kypris could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 66.2% of their emails - the main ones they use are ✨ ⌛ 💖 🎁 💫 ☀️.

On Panoramata, we gather and analyze the entire Kypris email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '✨TWO✨ Deluxe Samples of KYPRIS Best-Sellers….' and 'This is Your Chance to Try These Best-Sellers….'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 37 on https://kyprisbeauty.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

Kypris
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

Kypris

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2095.65
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Kypris

 gets a score of

-2.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

KYPRIS - Serum - is - Right - Care - Beautiful

Emoji use in subject lines

66.2
% of subject lines have emojis

Most popular emojis

✨ - ⌛ - 💖 - 🎁 - 💫 - ☀️

✨ - ⌛ - 💖 - 🎁 - 💫 - ☀️

Let's take a moment to review their emoji use. The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Kypris

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Featured Email Marketing Assets from

Kypris

✨TWO✨ Deluxe Samples of KYPRIS Best-Sellers….

✨TWO✨ Deluxe Samples of KYPRIS Best-Sellers….

Email from

Kypris

This is Your Chance to Try These Best-Sellers….

This is Your Chance to Try These Best-Sellers….

Email from

Kypris

Celebrate June with a Juicy Gift with Purchase!

Celebrate June with a Juicy Gift with Purchase!

Email from

Kypris

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Featured Ads and Paid Media Examples from

Kypris

Kypris
Kypris

Feed Ad from

Kypris

Kypris
Kypris

Feed Ad from

Kypris

Kypris
Kypris

Feed Ad from

Kypris

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://kyprisbeauty.com/

Domain Rating

37
This is the overall metric that matters most, as it sets
Kypris
domain SEO authority.

It shows the power of
Kypris
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://kyprisbeauty.com/
, as their domain authority is
37
, their score can be considered under average.

Here, for
https://kyprisbeauty.com/
, as their domain authority is
37
, their score can be considered average.

Here, for
https://kyprisbeauty.com/
, as their domain authority is
37
, their score can be considered pretty good! 🙌

Here, for
https://kyprisbeauty.com/
, as their domain authority is
37
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1894
One of the most important metrics for
Kypris
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
963
) and their Domain Rating.

Total Keywords

963
Why does this matter for
Kypris
SEO strategy? 

This is the total number of keywords where 
Kypris
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

605
The total number of domain who have a link to  
Kypris
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

4880
What's a backlink? A link from another domain that redirect to  
Kypris
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4861

Backlinks NoFollow

1398

Backlinks Redirect

19

Backlinks Images

465

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Octane AI

Octane AI

The most powerful quiz platform for Shopify

widgets

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Bold Motivator

Bold Motivator

Try to get customers to spend more plugin for Shopify from Bold Commerce.

shop

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hubspot

Hubspot

Hubspot provides marketing information and leads via inbounding marketing software.

analytics

More details →
iubenda

iubenda

iubenda allows you to generate a Privacy Policy in three steps.

widgets

More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Loyalty Lion

Loyalty Lion

Reward custom activity and gain customer insight.

analytics

More details →
Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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