The true hydration experts. In the Laneige labs, they’ve spent over 25 years studying Water Science™. Why water, you ask? Because the secret to great skin is hydrated skin!
Laneige (which means snow in french) is specialized in water science technology, to provide beauty product to a mostly female audience.
In their digital marketing mix, their using a variety of channels: Emails, SEO, Paid Ads, Instagram/Facebook/Tiktok ads, and some softwares to optimize their store. - you're in the right place to access some of the data to understand LANEIGE ecommerce marketing strategy and from other brands from the Personal Care industry.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! LANEIGE could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
Quick fun fact - they're using emojis in 20.16% of their emails - the main ones they use are 💦 😲 🛌 💧 📢 👀.
On Panoramata, we gather and analyze the entire LANEIGE email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Hydrated skin essentials await!' and 'Water for all'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://us.laneige.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
LANEIGE
then?
With their average of
36
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
LANEIGE
gets a score of
-1.9
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
& - improve - . - 4-piece - Pillow - arrived
Emoji use in subject lines
Most popular emojis
💦 - 😲 - 🛌 - 💧 - 📢 - 👀
💦 - 😲 - 🛌 - 💧 - 📢 - 👀
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Hydrated skin essentials await!
Email from
LANEIGE
Water for all
Email from
LANEIGE
The Key to Combating Dry Skin
Email from
LANEIGE
Our Waterbank Collection is Sydney Sweeney's Secret to Glowing Skin 💧✨
Feed Ad from
LANEIGE
Our NEW! Water Bank Blue Hyaluronic Cream Moisturizer that strengthens skin's moisture barrier to deliver lasting hydration
Feed Ad from
LANEIGE
Chasing that glow? Radian-C has you covered. Packed with antioxidants and Vitamin C EAE for dewy, hydrated skin✨
Feed Ad from
LANEIGE
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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