L'ange
Marketing Strategy Breakdown

Logo of
L'ange
An overview of
L'ange
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Mailgun
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

L'ange
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for L'ange? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the L'ange team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailgun .

Fun fact - they're using emojis in 71.43% of their emails - the main ones they use are 🎉 💕.

On Panoramata, we gather and analyze the entire L'ange email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'You're on a roll! 🎉🎉🎉' and 'You're on a roll! 🎉🎉🎉'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 57 on https://langehair.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

L'ange
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
23.0
characters

What about

L'ange

then?

With their average of

23

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

776.81
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-5.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

L'ange

 gets a score of

-5.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailgun

Most common words

Your - Hair - Quiz - Results. - Welcome - on

Emoji use in subject lines

71.43
% of subject lines have emojis

Most popular emojis

🎉 - 💕

🎉 - 💕

Let's take a moment to review their emoji use. First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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L'ange

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Featured Email Marketing Assets from

L'ange

You're on a roll! 🎉🎉🎉

You're on a roll! 🎉🎉🎉

Email from

L'ange

You're on a roll! 🎉🎉🎉

You're on a roll! 🎉🎉🎉

Email from

L'ange

Your Hair Quiz Results.

Your Hair Quiz Results.

Email from

L'ange

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Featured Ads and Paid Media Examples from

L'ange

L'ange
L'ange

Celebrate the special someone you call Mom with up to 70% off! 😍 Shop the Mother's Day Sale to save on all things hair & beauty. 🌷 Treat them to a gift they'll love & at prices you'll love. 💝 Don't wait! Order your gifts now with code MOM2022 at checkout!✨

Feed Ad from

L'ange

L'ange
L'ange

All hair care is now 60% off now during our Anniversary Sale. Stock up on your favorites - from stylers & primers to hydrating sprays and nourishing masques. Shop and save with code: CHEERS

Feed Ad from

L'ange

L'ange
L'ange

Feed Ad from

L'ange

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://langehair.com/

Domain Rating

57
This is the overall metric that matters most, as it sets
L'ange
domain SEO authority.

It shows the power of
L'ange
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://langehair.com/
, as their domain authority is
57
, their score can be considered under average.

Here, for
https://langehair.com/
, as their domain authority is
57
, their score can be considered average.

Here, for
https://langehair.com/
, as their domain authority is
57
, their score can be considered pretty good! 🙌

Here, for
https://langehair.com/
, as their domain authority is
57
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

129644
One of the most important metrics for
L'ange
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
38633
) and their Domain Rating.

Total Keywords

38633
Why does this matter for
L'ange
SEO strategy? 

This is the total number of keywords where 
L'ange
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1485
The total number of domain who have a link to  
L'ange
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

19268
What's a backlink? A link from another domain that redirect to  
L'ange
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

18793

Backlinks NoFollow

5143

Backlinks Redirect

473

Backlinks Images

476

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

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accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

More details →
Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

More details →
Autopilot

Autopilot

Enterprise platform for marketers to drive top line revenue. Previously known as Bislr.

analytics

More details →
AWIN

AWIN

Affiliate tracking application.

ads

More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

More details →
Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

More details →
CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

More details →
Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

More details →
Convert

Convert

Increase Conversion and Engagement of Website Visitors by personalizing content based on behavior. Previously known as Reedge.

analytics

More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

More details →
Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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, all in one"
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"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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how much things I learned
on competitors"
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find the perfect example
"
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on competitors"
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find the perfect example
"
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Related Industries

Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

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