You can access here some of the data we collect on Le Slip Français ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Le Slip Français could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Splio .
Fun fact - they're using emojis in 68.18% of their emails - the main ones they use are 🎁 🎉 🎅 🎄 🩲 ⏳.
We display here a overview of Le Slip Français email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Dernières heures pour se faire livrer avant Noël ⏳' and 'Un cadeau de dernière minute ? 🎁'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 69 on https://www.leslipfrancais.fr/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Le Slip Français
then?
With their average of
34
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Le Slip Français
gets a score of
-3.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Splio
Most common words
de - fil - en - aiguille... - Broderie - remercie
Emoji use in subject lines
Most popular emojis
🎁 - 🎉 - 🎅 - 🎄 - 🩲 - ⏳
🎁 - 🎉 - 🎅 - 🎄 - 🩲 - ⏳
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Dernières heures pour se faire livrer avant Noël ⏳
Email from
Le Slip Français
Un cadeau de dernière minute ? 🎁
Email from
Le Slip Français
Livraison express offerte jusqu'à demain 10h 🎅
Email from
Le Slip Français
À bord du train des vacances, notre destination préférée, c'est le made in France. Peau dorée, maillots mouillés, espadrilles ensoleillées, le Slip Français vous écrit une carte postale pleine de style.
Feed Ad from
Le Slip Français
Découvrez notre sélection à prix doux.
Feed Ad from
Le Slip Français
Le Slip Français fabrique des vêtements Made in France de qualité pour hommes et femmes. Le "bon à porter" : des vêtements bons pour soi, bons pour le monde et pour tout le monde.
Feed Ad from
Le Slip Français
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
The underwear market is a niche within the fashion industry where we've seen many new DTC brands taking more and more market share against the usual big players of the industry. And to make this happen, they've used advertising strategies that were not traditionally used. Of course, with the role of social media advertising, many things have changed - as it's easier to test hooks, approaches, and creative angles.
Reviews are pure Gold -- the best thing that ever happened to small businesses and eCommerce businesses.
![How to Promote Reviews In Ecommerce Marketing Campaigns [Ads + Emails]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/62986f7f8b5415422d78d260_use-reviews-ecommerce-marketing.jpg)
Perfume advertisements don’t just sell an aroma. They also sell a feeling, an experience, and a fantasy. Hence, crafting memorable perfume ads is one of the best ways to reach your potential customers. In this article, we will cover some of the best practices we’ve seen lately from popular fragrance brands.
