Leapfrog
Marketing Strategy Breakdown

Logo of
Leapfrog
An overview of
Leapfrog
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Health & Wellness
ecommerce industry.

Leapfrog
Ecommerce Marketing Strategy

We'll explore here some marketing assets of Leapfrog , especially regarding their ecommerce email marketing strategy.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,4 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 42 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 87.5% of their emails - the main ones they use are 💛 💪 👑 🏆 🌍.

We display here a overview of Leapfrog email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Exercise Snacking | The Modern Day Fitness Method 💪' and '\"Leapfrog Helped Me With My Hair Growth\" 💛'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 14 on https://leapfrogremedies.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

Leapfrog
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
42.0
characters

What about

Leapfrog

then?

With their average of

42

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1928.06
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Leapfrog

 gets a score of

-3.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

created - The - Top - 10 - The - Wellness

Emoji use in subject lines

87.5
% of subject lines have emojis

Most popular emojis

💛 - 💪 - 👑 - 🏆 - 🌍

💛 - 💪 - 👑 - 🏆 - 🌍

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.To improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Leapfrog

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Featured Email Marketing Assets from

Leapfrog

Exercise Snacking | The Modern Day Fitness Method 💪

Exercise Snacking | The Modern Day Fitness Method 💪

Email from

Leapfrog

\"Leapfrog Helped Me With My Hair Growth\" 💛

\"Leapfrog Helped Me With My Hair Growth\" 💛

Email from

Leapfrog

Enjoy 20% Off | We're Jumping For Jubilee Joy 👑

Enjoy 20% Off | We're Jumping For Jubilee Joy 👑

Email from

Leapfrog

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Featured Ads and Paid Media Examples from

Leapfrog

Leapfrog
Leapfrog

Feed Ad from

Leapfrog

Leapfrog
Leapfrog

Feed Ad from

Leapfrog

Leapfrog
Leapfrog

Feed Ad from

Leapfrog

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://leapfrogremedies.com/

Domain Rating

14
This is the overall metric that matters most, as it sets
Leapfrog
domain SEO authority.

It shows the power of
Leapfrog
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://leapfrogremedies.com/
, as their domain authority is
14
, their score can be considered under average.

Here, for
https://leapfrogremedies.com/
, as their domain authority is
14
, their score can be considered average.

Here, for
https://leapfrogremedies.com/
, as their domain authority is
14
, their score can be considered pretty good! 🙌

Here, for
https://leapfrogremedies.com/
, as their domain authority is
14
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

210
One of the most important metrics for
Leapfrog
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
524
) and their Domain Rating.

Total Keywords

524
Why does this matter for
Leapfrog
SEO strategy? 

This is the total number of keywords where 
Leapfrog
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

84
The total number of domain who have a link to  
Leapfrog
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

210
What's a backlink? A link from another domain that redirect to  
Leapfrog
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

210

Backlinks NoFollow

144

Backlinks Redirect

0

Backlinks Images

7

Backlinks Frame

0

Backlinks Form

0

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