Les 2 Marmottes
Marketing Strategy Breakdown

Logo of
Les 2 Marmottes
An overview of
Les 2 Marmottes
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Shopimind
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Beverage
ecommerce industry.

Les 2 Marmottes
Ecommerce Marketing Strategy

There’s a lot to learn from Les 2 Marmottes ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,4 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 57 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopimind .

Fun fact - they're using emojis in 85.71% of their emails - the main ones they use are 🎁 💕 🎊 ⏱️ ⏰ 🥰.

On Panoramata, we gather and analyze the entire Les 2 Marmottes email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were '🐇 🍫 Bonne récolte et livraison OFFERTE avec Les 2 Marmottes' and 'NOUVEAUTE : Coffret d'infusions froides en EDITION LIMITEE 💦'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 47 on https://www.les2marmottes.fr/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

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Email Marketing

Social Advertising

Les 2 Marmottes
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
57.0
characters

What about

Les 2 Marmottes

then?

With their average of

57

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2940.58
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Les 2 Marmottes

 gets a score of

-3.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopimind

Most common words

ranger - vos - récoltes -   - Changement - Motive

Emoji use in subject lines

85.71
% of subject lines have emojis

Most popular emojis

🎁 - 💕 - 🎊 - ⏱️ - ⏰ - 🥰

🎁 - 💕 - 🎊 - ⏱️ - ⏰ - 🥰

Let's take a moment to review their emoji use. They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Les 2 Marmottes

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Featured Email Marketing Assets from

Les 2 Marmottes

🐇 🍫 Bonne récolte et livraison OFFERTE avec Les 2 Marmottes

🐇 🍫 Bonne récolte et livraison OFFERTE avec Les 2 Marmottes

Email from

Les 2 Marmottes

NOUVEAUTE : Coffret d'infusions froides en EDITION LIMITEE 💦

NOUVEAUTE : Coffret d'infusions froides en EDITION LIMITEE 💦

Email from

Les 2 Marmottes

Dernier jour pour bénéficier de la Livraison OFFERTE  et garantie pour la Fête des Mères

Dernier jour pour bénéficier de la Livraison OFFERTE  et garantie pour la Fête des Mères

Email from

Les 2 Marmottes

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Featured Ads and Paid Media Examples from

Les 2 Marmottes

Les 2 Marmottes
Les 2 Marmottes

Feed Ad from

Les 2 Marmottes

Les 2 Marmottes
Les 2 Marmottes

Feed Ad from

Les 2 Marmottes

Les 2 Marmottes
Les 2 Marmottes

Feed Ad from

Les 2 Marmottes

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.les2marmottes.fr/

Domain Rating

47
This is the overall metric that matters most, as it sets
Les 2 Marmottes
domain SEO authority.

It shows the power of
Les 2 Marmottes
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.les2marmottes.fr/
, as their domain authority is
47
, their score can be considered under average.

Here, for
https://www.les2marmottes.fr/
, as their domain authority is
47
, their score can be considered average.

Here, for
https://www.les2marmottes.fr/
, as their domain authority is
47
, their score can be considered pretty good! 🙌

Here, for
https://www.les2marmottes.fr/
, as their domain authority is
47
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

19562
One of the most important metrics for
Les 2 Marmottes
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4806
) and their Domain Rating.

Total Keywords

4806
Why does this matter for
Les 2 Marmottes
SEO strategy? 

This is the total number of keywords where 
Les 2 Marmottes
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

425
The total number of domain who have a link to  
Les 2 Marmottes
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

15824
What's a backlink? A link from another domain that redirect to  
Les 2 Marmottes
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

15805

Backlinks NoFollow

337

Backlinks Redirect

15

Backlinks Images

13800

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Axeptio

Axeptio

GDPR and CCPA ready consent widget for cookies and personal data processing.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Magento 1.9

Magento 1.9

Magento version 1.9

shop

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Magento

Magento

Hosted and self hosted eCommerce CMS system. Owned by Adobe.

shop

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PrestaShop

PrestaShop

OpenSource e-commerce solution that can be used for free.

shop

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

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YouTube

YouTube

Embedded videos from YouTube.

media

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